Golden Toast Becomes the 'Queen of Bread' – Philipp und Keuntje’s HOUSE OF TOAST Campaign, Plus ASTRA on GoSee and Art Buyer Karen Schwarzer in person at UPDATE BERLIN
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Welcome to the ‘House of Toast’. For over a year, Golden Toast has been charting new territory in brand communication together with Hamburg-based creative agency Philipp und Keuntje (PUK). Now, with the launch of their new Vegan Brioche, the collaboration enters a bold new chapter on social media—one that quite literally rewrites the history of bread. At the heart of the campaign is actress Ruby O. Fee, who steps into the role of a modern-day Marie Antoinette—regal, cheeky, and styled with a Gen-Z twist.
Blending satirical humor with visual opulence, the campaign unfolds across six short video episodes, each showcasing Ruby O. Fee living her best "Queen of Bread" life. Expect everything from guillotine-style sandwich slicing to decadent egg-drop creations—naturally featuring the soft new Vegan Brioche (produced in-house at PUK Studios).The result? Three delightfully royal House of Toast stories, which we’re excited to share here.
Print visuals were overseen by Art Buyer Karen Schwarzer, who—together with Johanna Merensky—has long supported PUK with deep expertise in art production. Also currently on air: the latest ASTRA beer campaign, shot by Sven Jacobsen for PUK, with Karen once again handling production. You can meet both Karen and Johanna in person at UPDATE BERLIN.
CREDITS
Advertising Agency Philipp und Keuntje GmbH
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