Gustaf Westman x Mercedes-Benz: A Creative Dialogue of Design, Function, and Identity – Limited Edition on POP-UP TOUR Across Europe
As part of an exclusive event in London, Stockholm-based designer Gustaf Westman unveiled his artistic reinterpretation of the new Mercedes-Benz CLA – and the result is a sculptural showstopper in vibrant pink. The presentation was part of the Class of Creators series – a Mercedes-Benz initiative inviting creatives from various disciplines to reimagine the iconic vehicle through their own artistic lens.
Westman’s take? A fully pink sculptural artwork that merges playful aesthetics with functional extravagance. Inspired by the sense of freedom found in camping with friends and the joy of being in nature, the vehicle is equipped with a rooftop tent, a fold-out picnic table, and redesigned wing mirrors. The CLA’s sleek design language blends seamlessly with Westman’s signature chunky style – soft curves, saturated color, and intentionally impractical yet charmingly essential details. “When you look at the CLA’s base, it has the same base as the plates. I wanted to work with that base because it’s really nice. So, I used the existing lines around the Mercedes-Benz car and extruded them to make them chunky and fluffy,” said Westman in an interview.
With this collaboration, Gustaf Westman becomes the second of five global artists participating in the Mercedes-Benz Class of Creators – a series that brings together designers, musicians, gamers and visual artists to offer unique interpretations of the CLA through their own creative perspective. In addition to the car, Westman also designed a limited-edition capsule collection of objects, all handmade in collaboration with independent producers – in line with his brand’s commitment to craftsmanship, color and character.
The collection includes The Star Plate, The Wing Mirror, The Chunky Picnic Blanket and The Hot Dog Plate. These pieces were showcased at a two-day pop-up on May 23–24 at Protein Studios in Shoreditch, London, and are also available online at gustafwestman.com.
This summer, Gustaf Westman is reinventing the pop-up experience: instead of traditional retail stores, he's opening his shops in real homes across Europe. Each stop on this European tour will transform a private home into a unique pop-up shop, bringing Gustaf Westman's unique world into cozy, lived-in spaces. The summer tour is taking place in collaboration with Kindred—a global sharing community.
"I love the idea of bringing my objects into real homes instead of a showroom or a blank space. It feels like a genuine way to display the pieces, like that's how they should be seen, and also a fun way to connect with our community," so Gustaf Westman.
TOUR DATES
Berlin - June 14-15
Copenhagen - June 18-19
Paris - June 28-29
Amsterdam - August 30-31
Madrid - September 6-7
Gustaf Westman, established in 2020 by the architect-turned-designer, is a Stockholm-based design studio. The namesake label presents objects including made-to-order furniture, custom design pieces, ceramics and glassware. Each made-to-order piece is crafted in collaboration with selected Swedish woodworkers to support a local and sustainable production process.
CREDITS
Post Production recom GmbH & Co. KG
Photographer Javier Castán for Gustaf Westman
FEATURING: recom GmbH & Co. KG
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