30.10.2023  •  Editorial NEWS

0
 

‘Artificial intelligence: Healer or Monster?’ ABSATZWIRTSCHAFT covers by Florian Dengler c/o YES WE PROMPT

When ABSATZWIRTSCHAFT wanted to report on the topic everyone is talking about at the moment, AI, – the cover design was up for discussion. Chosen for the task was Creative Director Florian Dengler, who is represented by YES WE PROMPT.

ABSATZWIRTSCHAFT: “We quickly knew that we wanted the cover for our focus topic to be designed by an AI. Only: How hard could it be to prompt a cover? The difference is similar to that between photography and just taking a photo. It is, after all, an art – and practice makes perfect. We just didn’t have any practice in-house.

So we went looking for someone and found Claudia Bußjaeger. She had a dozen creatives who could prompt together in no time. Photographers and illustrators, graphic designers, and photo editors, like herself. A cover at the push of a button like the title says? There’s no such thing. At least, not yet. But what freelance Creative Director Florian Dengler did for us, is also the job of various AIs.

His considerations are focused on the question: What does AI do with us? Florian Dengler has the answer: “It triggers emotions. Strong ones: The healer who has come to save the world. Or the monster that will be our downfall. This duality of perception is at the core of the idea.” And it’s also why we have two covers for July: one symbolizing a utopia, the other a dystopia.

The motifs were inspired by the parabolic paintings of great artists such as Botticelli, Bruegel or Bosch, who artfully conveyed elusive concepts such as justice and freedom, death and love. “Which explains why the two covers clearly borrow elements of Baroque and the Renaissance periods, translated into forms of expression found in the 21st century,” Dengler explains.

In the first step, a number of increasingly precise prompts were created in Midjourney, both for the two background motifs and for the figures as well as all other elements. After selecting the best motifs, they were upscaled and optimized for printing using the AI tool Topaz. Then the Generative Fill tool in Photoshop was used to change the two individual images and assemble all the individual parts in two large collages. Dengler: “So one staircase leading to the respective allegory is soaked in pastel colors and the other in blood. The opening globes of the utopia become threatening, dripping red spheres. The altar of the saint becomes a throne of darkness.” And, if you look closely enough, you will see the light of hope shining here, too.

GoSee yesweprompt.de

 
Featuring: +1
Florian Dengler c/o YES WE PROMPT for ABSATZWIRTSCHAFT

Florian Dengler c/o YES WE PROMPT for ABSATZWIRTSCHAFT

 
Florian Dengler c/o YES WE PROMPT for ABSATZWIRTSCHAFT

Florian Dengler c/o YES WE PROMPT for ABSATZWIRTSCHAFT

 
0
0 Comments