SPIELBANKEN BAYERN is kicking off a new image campaign – staged by FRANK LÜBKE. With this large-scale campaign, Spielbanken Bayern is advertising its new casinos in the Free State and putting their unique spectrum of entertainment – from stage performances to a bar, restaurant and, of course, casinos – front and center. The campaign was conceived and realized by advertising agency FJR from Munich.
The photo shoot and filming took place in the noble ambiance of the Spielbank Bad Kissingen casino under the direction of Munich-based celebrity and advertising photographer Frank Lübke. For which he used what is referred to as the macro lens technology to produce the detail shots of big games such as roulette or poker never before seen is this form.
“The nine casinos of the Free State of Bavaria whisk guests away to unique worlds all about entertainment, thrilling experiences and, of course, a bit of luck. Our houses offer unmistakable event character. From culture to shows, culinary art, the thrill of the moment or creating happy memories – our casinos fascinate their visitors in various different ways.” says SPIELBANKEN BAYERN.
The advertising mix includes a state-wide poster and billboard campaign, radio and movie ads as well as an intensive playout across social media.
Spielbanken Bayern is a public company of the Free State of Bavaria and belongs to the state lottery administration in Bavaria. Services offered include all common means of gambling permitted in Germany. In contrast to commercial casinos, Spielbanken is permitted to offer one big game. This can be American roulette (in some cases French roulette), black jack and poker.
GoSee : spielbanken-bayern.de & frank-luebke-photography.com
Spielbanken Bayern Josef Müller (VP State Lottery and Casino Administration)
Claudia Böhm (Spielbanken Bayern)
Oliver Fisch (Marketing & Communication)
Madeleine Wannemüller (Marketing)
Advertising Agency FJR Thomas Junghanns (MD Consulting & Strategy)
Frederick Denk (CD Creation)
Kirsten Keß (Senior Account Manager)
Max Nossek (Art Director)
Jobst Hiersemenzel (Budget Director)