What’s going on in the LGBTQIA+ community in 2021? This much is certain: It’s a lot more diverse and multifaceted than mainstream advertising would ever show. There’s no one-size-fits-all when it comes to queer advertising. Photographer and Director Jordan Rossi presents a realistic cross section of the LGBTQIA+ community in his photo series ‘Proud Nation’. The campaign, including its own website, was revealed on 28 June with the support of Stonewall Uprising and Models of Diversity as well as creative agency RANKIN.
‘Proud Nation’ presents a broad spectrum with a variety of different public figures, including British Black Pride founder Lady Phyll, author Riyadh Khalaf, stylist and model Kyle De'Volle, actor Nathaniel Curtis, ‘RuPaul’s Drag Race UK’ season two star Bimini Bon Boulash, and the original members of the Gay Liberation Front.
“I’ve always strived to create work that I wish I had seen when I was younger, and that’s precisely what this is. Representation in advertising is extremely narrow. Even in 2021. I wanted to create a snapshot of the community to reflect how it stands today. From disabled LGBTQ+ people, to those who are asexual, or even the original trailblazers who have fought for our rights, and the activists who are changing the perceptions of what it means to be LGBTQ+ in this day and age. It’s been an honor to work with and photograph so many inspiring and thought-provoking individuals,” says Jordan Rossi.
“As a charity, we have spent the last ten years campaigning for more diversity and inclusion for people of every age, size, color, ability and sexuality in the advertising industry. With more than a third of LGBTQ+ adults also identifying as having a disability, it was so important for us to collaborate on this innovative project to help highlight the intersection of disability and LGBTQ+. Both communities are seriously underrepresented in the media, and we love that this project not only represents the trailblazers of the past but also reflects the community of today. We hope these amazing images will help to combat ableism and discrimination in every area of society.”
A further interview with Jordan on the project is available on HUNGER MAGAZINE, and the individual stories behind those portrayed are on proudnation.co.uk.
After taking English Literature at university, Jordan Rossi joined Rankin Film Productions in 2012 and began working for prolific British fashion photographer and publisher Rankin. On New Year’s Day, HungerTV premiered the video for DOPEBOYLDN’s track ‘S.O.F.B.N. (Sick Of F*cking Being Nice)’ which Jordan directed. In 2017, Jordan’s directorial work continued to gain momentum with his short fashion films ‘THROUGH THE LOOKING GLASS’ and ‘Spirits of the Dead’ being selected by the London Short Film Festival and Bokeh Fashion Film Festival, respectively. In November 2017, he collaborated with queer musician Sakima on his videos for ‘DFT’ and ‘Daddy’ – the latter of which premiered with Nylon Magazine and has racked up over 400,000 views online. Jordan’s work has been featured by the likes of Hunger, Nylon, Vogue Italia, PromoNews, Desnudo Homme, Coitus, ContendMode, IntoMore, and Reform The Funk. Jordan continues to write, direct and produce his own projects while working at Rankin Film Productions and Hunger.