70SEVEN : Photographer Peter Fehrentz captures the essence of the new GRÜNE ERDE collection
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
The Austrian company GRÜNE ERDE, headquartered in Scharnstein in the Alm Valley of Lower Austria, is specialized in the development and manufacture of eco-friendly, sustainable and socially fair products.
For GRÜNE ERDE, photographer and director Peter FEHRENTZ c/o 70SEVEN captured the essence of the newest collection in photos and film.
Showcased is a collection with distinct character made from all-natural raw materials with rough edges. A literal and figurative attribute that is reflected in the design language of the furniture, giving it depth and authenticity. Crafted to perfection, the finished pieces are, of course, as you can see and feel, soft to the touch and pleasantly rounded.
The collection was photographed at a castle in the Havelland county of Brandenburg, Germany, which gives the motifs and videos a timeless elegance.
According to Grüne Erde, ‘only natural, renewable raw materials’ are used consistently without petrochemical plastics or genetically manipulated substances’. Grüne Erde has been GOTS-certified since 2010. The natural cosmetics range carries the Natrue quality seal, and all mattresses are QUL-certified.
And in March 2015, the company already bid farewell to social media networks such as Facebook, Google+ and Twitter for reasons of data protection and its corporate philosophy. The company also claims that it does without Google Analytics, external tracking pixels or remarketing to program its homepage in order to ensure the security of user data.
Grüne Erde is now offering 20% off furniture, carpets, mattresses… so don’t hesitate to visit the website.
GoSee : grueneerde.com
CREDITS
Director Peter Fehrentz c/o 70SEVEN
DOP Dennis Lamprou
Client Grüne Erde
Photographer Peter Fehrentz c/o 70SEVEN
About 70SEVEN
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
GoSee : 70seven.de
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