German Advertising Film Award 2023 celebrated the best advertising films in 13 categories on 24 March, 2023, at Kampnagel Hamburg with a captivating award show and organized a creative panel on the topic of AI
The German Advertising Film Academy took place on Friday, 24 March, for the 10th time to present the renowned German Advertising Film Award. Themed upon ‘Bring on the colors. Be bold – color required!’, the academy required a dress code for all visitors. And this year, the organizers once again presented the TOP 10 of the German Advertising Film competition in the category ‘Best Newcomer Promotion Film’. It is aimed at giving newcomers greater visibility and a stage.
“Finally able to come together once again this year in March following a two-year interruption caused by the pandemic, we want to honor the anniversary in 2023 with a special celebration – and Hamburg’s Senator for Culture, Dr. Carsten Brosda, announced that he would be there,” according to the organizers of the competition, Myriam Zschage, Tony Petersen and Ulla Vogel. “The industry deserves to celebrate itself and its magnificent productions as creatively and full of style and imagination as we would expect for the works to be judged for the German Advertising Film Award 2023.”
The creative panels took place on the same day, during which, the Green Award ‘The Giraffe’ was awarded for the second time.
CREATIVE PANEL (in cooperation with nextMedia.Hamburg) & the GREEN AWARD ceremony ‘THE GIRAFFE“ (24 March, 2023, 11:00am - 1:30pm), Alabama movie theater Kampnagel, Hamburg.
This year, all eyes were on the future: CREATIVE AI /Venturing in new directions. Inspiring speakers were on board who dealt creatively with AI in various ways. They told their stories, presented their cases and then discussed new approaches for our industry together.
LINEUP
WERNER BOGULA (Digital Enabler // Artificial Intelligence Center Hamburg ARIC e.V.)
Creative AI – Hype or Revolution?
MAX PENK (Creative Innovation Director // David + Martin)
Rise of the Machines. Artificial Intelligence & Intelligent Art.
MIEKE HAASE (CCO + Partner // loved) + ALEXANDER MÜSGENS (CD // loved) /IMAGINE
Democratization of Possibilities: How AI and art can open new creative horizons for everyone.
MARIO CLEMENT (Director + Creative Director // CHAPTR) Filmmaking with Artificial Intelligence: ‘White Mirror’ and the exploration of new worlds of cinematic storytelling.
TOBIAS WÜSTEFELD (3D Artist)
AI: Benefits and Usage
The German Advertising Film Academy presents awards in the categories Best Directing, Best Script, Best Camera, Best Editing, Best Visual Effects, Best Animation, Best Art Department, Best Costume Design (new category since 2021), Best Composition, Best Sound Design, and Best Newcomer Promotion Film. From these categories – except Best Newcomer Promotion Film – the twelfth Hatto is awarded, for Best Advertising Film. A thirteenth Hatto, the Prize of the Media, is awarded by representatives of specialized media.
We present you several impressions from the past years, photographed by Rolf Scheider, Casting Company, who also attended this year to report for GoSee.
GoSee deutscher-werbefilmpreis.de & castingcompany.com
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