Ismael MOUMIN c/o SHOTVIEW ARTISTS MANAGEMENT photographs the VIA PIAVE 33 fashion X art campaign for C41 magazine
The label VIA PAVE 33 was founded in 2020 by Alessandro Spaggiari, Elisa Bettella, and Francesca Spaggiari. What originally started as an art project, later evolved into a label with a new vision of luxury through clothing and accessories.
Ismael MOUMIN c/o SHOTVIEW A.M. photographed the ‘Somewhere in Paris’ motifs presented here for VIA PAVE 33 X C41 magazine.
VIA PAVE 33 on the documented showroom event in the middle of Paris : “MENTAL PLACE TO INHABIT - Paris, October 2024. Conceived as a temporary retreat to take a break from the accelerated contemporary world, the space that hosted our first ‘Ephemeral Store’ edition was designed as a domestic shelter to experience introspection, beauty, and self care through sensory stimulation. Thank you to everybody who made this possible. SMALL STEPS / LONG DISTANCE - documented by @ismaelmoumin.”
The name of the label is reminiscent of the founders' childhood address and celebrates the emotional connection with objects. Each product, made from organic Italian fabrics, reflects the level of sustainability and attention to detail.
C41 on C41 : “C41 is a creative platform focused on fashion and design, with a multidisciplinary approach that tells stories through content and event production. Through its independently printed and digital magazine, C41 engages in editorial projects and offers its media platforms as a collaborative space for distribution. With the opening of the C41 Gallery, it explores contemporary visual culture, expanding its space for experimentation and creative research, featuring a curated group of artists who contribute their unique perspectives.”
GoSee : viapiave33.com
CREDITS
Photography: Ismael Moumin
Client: Via Piave 33
Magazine: C41
GoSee : shotview.com
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