Offline mode activated - the HMS agency MAKING OF presents Lower Austria’s SELECTED STAYS

Lower Austria’s Selected Stays are special accommodations in four different categories: classic, pure, unique, and urban. A carefully curated selection of premium hotels for you to experience, relax, take a deep breath, let go, and simply be you.

Photographer Ian Ehm portrayed four of these unique hideaways with his camera : the Park Hotel in Baden near Vienna, Hotel Fernblick in St. Corona am Wechsel, the MALAT Winery & Hotel in Furth near Göttweig, as well as the Relax Resort Kothmühle in Neuhofen/Ybbs.

The campaign was produced for Niederösterreich-Werbung GmbH by the agency MAKING OF with Producer Martina Cerny. Styling: Florian Oppitz, hair & makeup: Susu Babolleh, both c/o Making Of.

Lower Austria’s Selected Stays presents chalets, castles and very special highlights of the region, handpicked and certified with a seal. What these magical places have in common are their high quality, a close bond with their region as well as the authentic experiences they offer. Hallmarks shared by all are a vibrant history still lived and breathed today paired with each establishment’s very own vision of hospitality, their exquisite architecture and furnishings – and the joy of welcoming others.

Tourism is an important economical factor in the state of Lower Austria, which receives funding based on state legislation. Niederösterreich-Werbung GmbH was founded in 1995 and is owned by the state of Lower Austria (95 %) as well as the Lower Austrian Economic Chamber (5 %).

As the official tourism and marketing organization of the state, the company conducts cooperative business with the destinations as a service-oriented partner for the tourism industry. It is also responsible for marketing Lower Austria as a travel destination in Austria and abroad, and mainly across digital media.


CREDITS
Client: Niederösterreich-Werbung GmbH
Agency: Strobl Binder
Photographer: Ian Ehm
Production: Martina Cerny & Birgit Weber
Styling: Florian Oppitz
Makeup & Hair: Susu Babolleh
Models: Nina, Lucas, Nicki & Hasiret
 
GoSee : makingof.at

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