When you ask yourself why you make a pilgrimage to Cannes again each year while it could be so nice to stay at home all cozy watching the World Cup with friends – then our answer is: artwork. Just look how the island of Palau is managing the balancing act between tourism and sustainability with so much heart and creativity – how P&G visualizes a 'Talk', the majority of us is not even aware of, which several minorities know all too well in one or the other painful way, and how TIDE is making the Superbowl image even cleaner... just to present three of the award-winning film works here on GoSee, plus a take from the big Cannes stage.
Cannes Lions, that's the time of year when you put your cards on the table before – in 2018 just like every year – taking your pants off at the beach. And since we are big fans of working efficiently – here is the link to the busy bees from W&V who have put together everything for you. They certainly have our thanks : wuv.de//cannes
CREDITS
Client Procter & Gamble
Advertising Agency BBDO New York