Fashion • 486 News
FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE
FASHION Spring feelings in the anniversary year – UWE KOERNER realized the U1 spread for WÖHRL MAGAZINE
01.06.2023 •
90 Years of WÖHRL. Photographer UWE KOERNER realized the U1 spread for WÖHRL MAGAZINE. The Creative Director responsible was Stefanie Schimoni c/o NUTS.
“Spring fever in the anniversary year – from new must-have brands to luxury beauty or even sustainable fashion. Just as colorful as the product range and shopping worlds from WÖHRL are the photo spreads for the magazine realized by nuts kreativ. Photographer Uwe Körner staged the newest looks for the Spring/Summer campaign in shimmering settings and with floral highlights.” NUTS.
The content of the magazine was conceived by Nuremberg-based magazine nuts, founded by Christian Greiner and Tobias Zepf, true from the very beginning to the principle ‘digital first’. Video reels with the models and influencers of the campaign were produced on set and used across WÖHRL’s various digital channels. The ‘Flower Power’ hype thus also spread on social media and contributed to the conversation. As an additional highlight, the clips are also played on the 27m high XXL LED wall at WÖHRL in Nuremberg.
Rudolf Wöhrl SE is a German clothing company...
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FASHION UGG X ZALANDO – ‘FOR EVERY YOU’ spot directed by Kitty Lee SCHUMACHER c/o SHOTVIEW ARTISTS MANAGEMENT
31.05.2023 •
CREDITS
Director: Kitty Lee Schumacher
Production: STUDIO 11:40
Talent: Heloisa Muniz helomuniz___
Talent Double: Tatiana Martinez
ZMS Partner Consultant: Kate Owczar
ZStudios Sr Creative Producer: Joseph Timbs
ZStudios Creative Producer: Benjamin Chimoy
ZMS Account Manager: Louis Schmid
ZMS Jr Account Manager: Jana Maria Lang
ZStudios Lead Art Director: Paulina Henrich-Bandis
ZStudios Art Director: Margo Maro
ZStudios Creative Copywriter: Jasmin Khalilzadegan
Executive Producer: Ronja Prinz
DOP: Tim Bieker
Producer: Sophie Maus
Production Coordinator: Julian Mathieu
Set AL: Marc Drobny
Production Assistants: Sophie Smoor, Mara McMaster
1. AD: Fritz V.d. Heydt
Steady Cam OP: Osman Öksüz
1. AC: Flu Popow
2. AC: Max Nierade
DIT | VTR: Kevin Schulze
Gaffer: David Schmitt
Spark: Sina Eslami
Stylist: Lia Sadeghi
Styling Assistant: Nedda Avehangi
Hair Artist: Diego Fraile
MuA: Naomi
Nail Artist: Mica Frisch
Edit: Dominik Braz Bittrich
Colors: Delfina Mayer
VFX Artist: Korbinian Weber
AI Artist: Ümüt Yildiz
Sound Design: Alex Kassian
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FASHION PNTS Made by Humans - the responsible premium modern casual brand with fresh summer looks by Neda RAJABI c/o BOSCHTOBANRAP
30.05.2023 •
Neda RAJABI c/o BOSCHTOBANRAP photographed in the studio for PNTS, the modern contemporary label in the area of premium casual based in Berlin. The agency was YCCP with Art Directrice Hanna Schunda. She was supported by her assistants Bruce Koppe and Felix Nürmberger, models Chelsey and Finita, hair & makeup artist Sascha Wobido and stylist Mika Hecht.
PNTS, the new premium modern casual brand, stands for optimism, passion and authenticity, embracing the claim: ‘Made by Humans’. PNTS is not only sustainable, its also responsible, which means that the label not only uses organic cotton but is just as responsible for the employees. Behind the premium modern casual brand for women is Leineweber GmbH from Herford, owned by fashion brand Brax.
GoSee boschtobanrap.com
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FASHION Creatives to watch : GLAZIONE ROCHA, VP of brand, fashion brand strategy & creative direction at fashion label NA-KD, presents the new collection and looks forward to UPDATE BERLIN as a GoSeeAWARDS Juror
17.05.2023 •
Until recently still Head of Creative Communication at the Swedish fashion label NA-KD, GLAZIONE ROCHA has now been appointed Vice President of the company. Promising talent just doesn’t stand still. And Glazione’s rise was just as rapid: From studying in São Paulo and at Central Saint Martins London, to Art Director challenges at Saatchi & Saatchi, BBDO Worldwide, McCann Erickson, Grey and Zalando, it was then up, up and away to Berlin, where he is now mastering fashion brand strategy & creative direction at NA-KD.
NA-KD is among the 20 fastest-growing companies in Europe, breaking new records month after month and positioning itself as one of the world’s leading suppliers of fashion and e-commerce with a focus on diversity, sustainability and female empowerment. Founded in 2015, NA-KD has collaborated with influencers and celebrities in all corners of the globe. Today, the fashion label has shifted its focus to new markets such as the USA and Spain, to spread the entire breadth and depth of everything from clothing to accessories or even beauty tools among shoppers there. Have a...
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FASHION B&A REPS GERMANY is delighted to welcome NEW entry photographer ROBERT ELMENGÅRD, we present you his TENSON HIMALAYA campaign to kick things off
17.05.2023 •
The return of the Swedish outdoor brand – Robert ELMENGARD c/o B&A REPS photographed the HIMALAYA campaign for the traditional Swedish brand TENSON. At his side was CD Thomas Nord. What makes the Himalaya Collection special : Its 100% carbon compensated.
“Tenson – getting back to our adventure roots – returned to Everest Base Camp to commemorate the Tenson-sponsored Japanese Mount Everest expedition in the winter of 1981. The expedition, which saw two members of its team reach Everest’s summit, was led by legendary adventurer Naomi Uemura. Then a Tenson ambassador, Uemura is recognized as the first man to reach the North Pole solo, the first man to raft the Amazon solo, and the first man to climb Denali solo – in the winter.” TENSON.
Tenson – the Swedish outdoor brand – is based in Mölndal, Sweden, only 45 minutes north of Varberg, where Paul Rydholm founded the outdoor clothing company in 1951. Since 2016, the label has been owned by the Dutch investors from Nedvest Capital.
GoSee : tenson.com & ba-reps.com
CREDITS
ARTIST Robert Elmengård c/o B&A REPS Germany
CLIENT Tenson
PRODUCTION...
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