Fashion • 393 News
FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE
FASHION MARKENFILM now represents Ollie ALI, fashion & portait photographer – and a wizard when it comes to authentic snapshots
17.09.2024 •
MARKENFILM is delighted to welcome British fashion and portrait photographer Ollie ALI as a new addition to the photographer roster. During his career, Ollie has traveled the world, photographing some of the most renowned brands, artists and models in the areas of advertising, music and fashion. His work is marked by an unmistakable aesthetic that brands just love – with a clear focus on individuality in natural surroundings and authentic locations.
Ollie strives to craft authentic moments with people connecting with their environment for a unique visceral creative experience that immediately resonates with his audience.
“We are proud to announce that we have a new photographer in our Markenfilm photo family: Ollie Ali is a British-born photographer and director who has been working in fashion, entertainment, and advertising for more than 10 years. With a focus on people, Olli creates location-based work, crafting images with natural light and working with his surroundings to capture visual stories. Welcome Ollie!” MARKENFILM
His work has been featured in magazines such as GQ...
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FASHION ‘Dive Into Now’ – Louise CARRASCO c/o LGA MANAGEMENT photographs the NIKE SWIM campaign… cause it’s always summer somewhere!
05.09.2024 •
Bold silhouettes, guaranteed to make waves in and out of the pool – the latest campaign for NIKE SWIM was photographed by Louise CARRASCO c/o LGA MANAGEMENT with lots of sunshine, lots of water – and plenty of good vibes. The focus of the campaign is the brand-new Sneakerkini 2.0: “Based on the iconic original Sneakerkini, remixed with freshness.”
The slogan ‘Dive Into Now’ is designed to describe the moment when everything else simply doesn’t matter – the moment you dive into the water and own the here and now.
The American multinational corporation Nike, a manufacturer of footwear as well as sports apparel, equipment, accessories, and services founded in 1971, had a market cap of $160.5 billion in 2024, making it one of the most valuable companies in the world.
CREDITS
Agency - @merciecaltd
Production - @barrio_productions @lgamanagement
Stylist - @carlottaconstant
Digital Operator - @alvarezvictor_
Assistant - Guillaume Mercier
Model - @annabellecaliste
Creatives - @jonnydavidson @austincbrooks
Video - @alessandro.fagioli @janita
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FASHION GoSee CREATIVES TO WATCH : ARKET presents the F/W Winter 2024 Lookbook and celebrates the beauty of the mundane - with art direction by Lucía García Rey
05.09.2024 •
Creative Director & Art Director Lucía García Rey presents us the new ARKET looks for Fall/Winter – which were photographed by Pamela Dimitrov & Deo Suveera. With Spanish roots, the creative worked for Inditex as well as Bimba y Lola, then moved to Sweden where she was first in charge of all things visual for MONKI as creative lead and worked as art director for Arket, which she continues to do. As a freelance CD/AD, she works for clients today such as ARKET, ZARA, TEKLA, H&M, ROWSE, Pull&Bear, The Campamento, & Other Stories, to name just a few. Her visual language is marked by Nordic clarity and a subtle elegance. We now present you the ARKET F/W 2024 Lookbook on GoSee.
Lucía tells GoSee : “The campaign is a lookbook, the goal of which is to present the quality, designs, fabrics, and all elements of the collection. Since the focus is mainly on the products, we wanted to keep the photos clean and understated, and let the clothing play the lead role. At the same time, it was important to us to achieve a powerful visual effect with the images.”
The ARKET Lookbook for Winter 2024 is...
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FASHION Simone SCHNEIDER c/o ANDREA HEBERGER photographs the F/W ‘24 handbag campaign for design atelier MONBRÉE at ParkHotel 1970
04.09.2024 •
The heart of MONBRÉE is in Tyrol – because that is where designer Monika Brée, the creative mastermind behind the atelier, is at home. She designs for renowned fashion and interior design houses, among other places, in Milan, Frankfurt, and Vienna. And together with her team, Monika has been designing for her very own brand since 2017.
The MONBRÉE motifs presented here were photographed by Simone SCHNEIDER c/o ANDREA HEBERGER.
Reflected in each MONBRÉE model is Monika’s entire expertise and craft – from design sketches to the carefully selected materials and the finished bag. The leather craft has been passed down in Monika’s family for three generations. A valuable tradition that flows into the high quality of each bag and their manufacture at the atelier of Davide and Simonetta.
The campaign was photographed at Park Hotel 1970, in Vielbrunn. Unlike many other retro hotels, Parkhotel 1970 is an original: each table, each chair, each drape, and each place mat is in its original condition and has been here for more than forty years.
The pride and joy of the hotel is its James Last...
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FASHION GoSee CREATIVES TO WATCH : the G-STAR Fall 2024 campaign with Olympic gymnast Rhys McClenaghan – brings the worlds of fashion and gymnastics together like never before – with creation in the hands of Joris Kuijpers and his agency longstoryshort
03.09.2024 •
G-STAR presents the new brand campaign ‘Balancing the Blues’ with Irish gymnast and Olympic champion Rhys McClenaghan on GoSee, who presents the G-STAR Fall 2024 collection from atop a pommel horse. The result is a powerful combination of rhythm, movement, art – and, of course, denim.
“One of the core elements of G-STAR is the idea of surprising and unexpected combinations. We like to do things that are different and provocative. And we love to collaborate with the best talent to do so. We are absolutely thrilled that Rhys McClenaghan has partnered with us, and his recent Olympic win is a testament to his exceptional athletic skills and relentless discipline,” says Gwenda van Vliet, Chief Brand Officer & Chief Creative Officer of G-Star RAW.
The campaign is yet another example of G-STAR’s commitment to unconventional collaborations, working together with the world’s best talent from various areas – while continuing to push the envelope creativity-wise with the denim specialist’s signature artistic style.
Rhys McClenaghan is a pioneer, wunderkind and acclaimed gymnast from Ireland....
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