'A tribute to the American Cowboy, bold, resilient and unapologetically original.' The INGERSOLL campaign 2025 by Daniel BENSON c/o MAKING PICTURES
Daniel BENSON c/o MAKING PICTURES was commissioned to shoot the INGERSOLL 2025 campaign. Ingersoll is a heritage watch brand with deep American roots, founded in 1892 by brothers Robert and Charles Ingersoll. It is one of the oldest watchmakers in the United States.
'Having collaborated with them many times, we’ve developed a strong creative relationship. Each campaign draws on the brand’s “true original” ethos, often inspired by Americana, from skaters to jazz bands to basketball teams. This time, the theme was cowboys.
We headed to California with a deliberately open brief. Ingersoll and the agency typically avoid rigid shot lists, apart from the essential close-up detail shots of each watch. The narrative tends to unfold organically on set, which makes for a rewarding way to work. Even so, we carefully orchestrated the shoot to create a range of scenarios that would build a cohesive visual story. Lou at RAW Production, along with Guy Stevens (our videographer) and I, collaborated with the agency to shape what we wanted our cowboys—and cowgirls—to be doing.
While prepping, I revisited a lot of references but kept returning to the iconic Marlboro campaigns shot by Norm Clasen. His deep documentation of cowboy culture offered a rich source of inspiration and reminded me why I enjoy this kind of project so much.' Daniel Benson
CREDITS
Photographer Daniel Benson c/o Making Pictures
About MAKING PICTURES
MAKING PICTURES represents exceptional photographers, directors, illustrators, animators and image makers. We’re all about pushing boundaries and setting new standards. From groundbreaking campaigns to standout content, we specialize in turning ideas into reality. With a global presence spanning London, Los Angeles, Vancouver, and beyond, Making Pictures is your go-to partner for cutting-edge production and creative craft. Our diverse roster of artists and agents are more than just professionals – they’re visionaries, experts in their field, and pioneers of innovation.
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