‘As if made for me...’ - fashion by WALBUSCH, TVC by Director Tina LUTHER c/o BIRGIT STÖVER ARTISTS for you on GoSee.News

 

‘Dress in Happiness’ – Tina LUTHER c/o BIRGIT STÖVER ARTISTS was commissioned to realize the new campaign for WALBUSCH in stills and motion. Created under the direction of Tina Luther, with Kristian Sickinger as DOP, was also the TVC presented here for the latest collection. Cross-generational casting was in the hands of Birgit Stöver Artists.

The new commercial asks viewers: What should clothing do for us today? What makes a pair of pants a companion for years? In the 30-second spot, men and women present soft wool sweaters, high-quality jackets, as well as stylish blouses and shirts. And Walbusch has the answer for you, too: It should be as if they were made for us.

With the slogan ‘Dress in Happiness’, Walbusch emphasizes its strengths and elegantly connects the new Fall/Winter 2024 collection with the 90th anniversary of the family business celebrated this year.

‘In our new TV commercial, we wanted to show that we consciously design fashion that people feel comfortable in and enjoy wearing for as long as possible,’ says Melanie Molz, Head of Product & Brand at Walbusch. She adds: ‘For 90 years, we’ve been passionately committed to creating timeless collections that meet the highest quality standards, with a particular focus on the durability, perfect fit, and comfort of each piece of clothing.’

‘A big thank you to Walbusch for their trust in us,’ says Birgit Stöver, founder BSA.

Through the end of October, the 25-second spot will be shown on TV stations with high reach in Germany and Switzerland as well as online and in social media. The TVC was produced in-house by Walbusch marketing, directed by Tina Luther, and produced by Alex Fischer from Magic Production.

Walbusch Walter Busch GmbH & Co. KG, founded in 1934, is a German fashion company headquartered in Solingen. In addition to Walbusch, the group also owns the Mey & Edlich and Avena brands, and has over 1,000 employees. Its products are sold through an online store, in around 40 stores across Germany as well as by mail order.

GoSee : walbusch.de
GoSee : birgit-stoever.de