04.07.2024  •  Fashion NEWS

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‘Blend Boundaries’ – MARC CAIN F/W 2024 campaign with AI by SEREGEL c/o AVENGER TEAM

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Seregel c/o AVENGER PHOTOGRAPHERS for Marc Cain

Director: SEREGEL c/o Avenger Photographers
DOP: SEREGEL c/o Avenger Photographers
Client: Marc Cain
Editing: SEREGEL c/o Avenger Photographers
Photographer: SEREGEL c/o Avenger Photographers

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MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

Director: SEREGEL c/o Avenger Photographers
DOP: SEREGEL c/o Avenger Photographers
Client: Marc Cain
Photographer: SEREGEL c/o Avenger Photographers

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

CREDITS / DETAILS / VIDEO EMBED LINK

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

Director: SEREGEL c/o Avenger Photographers
DOP: SEREGEL c/o Avenger Photographers
Client: Marc Cain
Photographer: SEREGEL c/o Avenger Photographers

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For the Fall/Winter collection, MARC CAIN opted for artificial intelligence. And for the first time, the campaign has been nearly entirely created with computer-generated technology to underscore the company’s commitment to the integration of new technologies in the fashion world. The campaign was realized by SEREGEL c/o AVENGER TEAM.

The idea behind the image campaign was to integrate the models in a number of colorful flower fields in harmony with the prints and colors. Using a text-to-image program, the scenes were transformed into photorealistic images by the AI. All elements seen in the images – from flower fields to models – are computer-generated. Only the clothing used is real Marc Cain fashion with outfits photographed in the studio.

The campaign embraces the ‘Blend Boundaries’ collection ethos : Everything is fused, obscured – seamlessly blending into one another, until the boundaries between virtuality and reality are blurred or completely redrawn.

Christian Hoppe, aka SEREGEL PHOTOGRAPHY, worked as hair & makeup artist for 15 years before switching to fashion photography. Since that time, he has been busy realizing global campaigns, commuting betweeen Berlin and Sweden. He does everything himself. Photographing, filming, prompting, post, editing – an all-round genius. He sees himself as an image creator, not only as a photographer.
 
GoSee : avenger-photographers.com

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

MARCCAIN 2024 campaign by SEREGEL c/o AVENGER PHOTOGRAPHERS

 
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