‘Diary of Los Angeles’ – photographed by David KITZ c/o MAKING PICTURES and on display as a permantent installation at ABERCROMBIE & FITCH, Los Angeles
“My aim was essentially to capture moments that felt intimate and timeless, and when presented together give an unmistakable impression of LA.” David FITZ c/o MAKING PICTURES says about his sensual and calm spread which, the way it looks, has nothing to do with the bustling and hectic big city life one might expect in Los Angeles. The motifs can be seen framed as part of the permanent collection at ABERCROMBIE & FITCH stores in LA.
Fran Horowitz become CEO of the company in 2017 and revised the store concept often criticized : Instead of a dark store with the sound of loud bass, an overbearing smell of perfume and mainly white employees without shirts, Abercrombie & Fitch meanwhile relies on a clean, modern look.
And customers who come to the store today read when they first walk in : “This is Abercrombie Today. Today – and every day – we’re leading with purpose, championing inclusivity and creating a sense of belonging.” A&F has seen the sign of the times and adapted perfectly : embracing diversity, inclusion, and mindfulness.
Abercrombie & Fitch Co. is an American fashion company headquartered in New Albany (Ohio), which also includes the brands Abercrombie Kids and Hollister.
GoSee : abercrombie.com & making-pictures.com
CREDITS
Photographer David Kitz c/o Making Pictures
About MAKING PICTURES
MAKING PICTURES represents exceptional photographers, directors, illustrators, animators and image makers. We’re all about pushing boundaries and setting new standards. From groundbreaking campaigns to standout content, we specialize in turning ideas into reality. With a global presence spanning London, Los Angeles, Vancouver, and beyond, Making Pictures is your go-to partner for cutting-edge production and creative craft. Our diverse roster of artists and agents are more than just professionals – they’re visionaries, experts in their field, and pioneers of innovation.
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