ZALANDO banks on men. All men. The statement of the latest campaign : The way they look, no matter what they’re wearing – all of them are beautiful. The campaign developed by Jung von Matt was photographed by Marius Knieling, and responsible for styling of the gentlemen was Kamilla RICHTER c/o SHOTVIEW ARTISTS MANAGEMENT. Besides comedian and influencer Aurel Mertz, seven other men are the faces of the Zalando Men 2021 campaign. And what could be better for Zalando : beauty comes and beauty goes, but the sky is still very much the only limit when it comes to men’s fashion.
The campaign already started on 5 May, 2021, on Instagram, Facebook, TikTok and YouTube, and is also on display throughout Berlin, Hamburg and Munich on giant posters and (digital) out-of-home ads. GoSee : zalando.de & shotview.com
Photographer : Marius Knieling
Make-up Artist : Maria Ehrlich
Hairstylist : Attila Kenyeres
Set Design : Emilia Margulies
Casting : Lisa Dymph Megens
Production : AprilMay Productions