#thisisjetset – STEPHAN GLATHE photographs the JETSET Spring/Summer ‘23 campaign for Stan Studios on the Canary Islands
‘Let’s dream of summer already.’ – Under the creative direction of Nina Zywietz, STEPHAN GLATHE photographed the Spring/Summer ‘23 campaign for the iconic label JETSET on the Canary Islands, and with him on location for the looks of models Mei Jiang and Efosa Michael Uwubamwen was stylist Sarah Karsten. The executive agency was Stan Studios, Stuttgart.
The Swiss fashion label JETSET skillfully pairs high-performance with progressive style and designs sportswear that cuts just as fine a figure off the slopes. Against a magnificent natural backdrop, Stephan staged looks full of contrast.
Jetset was founded in 1969 in the chic Alpine ski resort St. Moritz – and there’s hardly a more perfect place that combines sport and style so harmoniously with one another and, by doing so, embodies the philosophy of the Swiss label. While it was all about luxurious skiwear back in 1969, today the label stands for modern lifestyle with striking design and equally eye-catching patterns.
JETSET is owned by Zurich-based financier Philippe Gaydoul through the Swiss GAYDOUL GROUP. He holds shares of the Neuen Helvetischen Bank founded in January 2011 and is the second largest stockholder thanks to his 9.5 percent.
STAN STUDIOS, founded by Michael Kugler and represented with offices in Stuttgart and Berlin, offers its clients a multifaceted range of services: With areas spanning brand and business strategy, branded entertainment, communication strategy and campaign planning, design and visual identity or even digital content production… just to name a few. Backed by so much expertise, STAN serves clients in addition to Jet Set including Puma Eyewear, Swarowski, Sloggi, BWM Motorrad or Hugo Boss.
GoSee : jetset.ch & stephanglathe.com
CREDITS
Client Jetset
Art Director Nina Zywietz
Producer Stan Studios
Styling Sarah Karsten
Hair & Make-up Poppy Ramos
FEATURING: GoSee FASHION+1
About STEPHAN GLATHE
Stephan Glathe is international freelance fashion and advertising photographer based in Stuttgart, Germany. His work is emotional, yet well crafted and focused on the actual product. His customers like HUGO BOSS, Medima, Erwin Müller and others enjoy working with him because of his professional approach and his ability to convey the brand values in his images.His editorial work was recently published in QUALITY Magazine, SUPERIOR Magazine, BOLD, HUF Magazine, FAULT Magazine, Max, Playboy Magazine and various US publications like BISOUS Magazine, Relapse Magazine and VOLO Magazine.
Adverting clients such as BOSCH, YAMBS or Volksbank appreciate his ability to work with actual employees as models in their campaigns - giving the images a more authentic feel. The corporate image book "MEHR" with his images for TMG consultants won a Corporate Publishing Silver Award in 2012.
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