#thisisjetset – STEPHAN GLATHE photographs the JETSET Spring/Summer ‘23 campaign for Stan Studios on the Canary Islands
‘Let’s dream of summer already.’ – Under the creative direction of Nina Zywietz, STEPHAN GLATHE photographed the Spring/Summer ‘23 campaign for the iconic label JETSET on the Canary Islands, and with him on location for the looks of models Mei Jiang and Efosa Michael Uwubamwen was stylist Sarah Karsten. The executive agency was Stan Studios, Stuttgart.
The Swiss fashion label JETSET skillfully pairs high-performance with progressive style and designs sportswear that cuts just as fine a figure off the slopes. Against a magnificent natural backdrop, Stephan staged looks full of contrast.
Jetset was founded in 1969 in the chic Alpine ski resort St. Moritz – and there’s hardly a more perfect place that combines sport and style so harmoniously with one another and, by doing so, embodies the philosophy of the Swiss label. While it was all about luxurious skiwear back in 1969, today the label stands for modern lifestyle with striking design and equally eye-catching patterns.
JETSET is owned by Zurich-based financier Philippe Gaydoul through the Swiss GAYDOUL GROUP. He holds shares of the Neuen Helvetischen Bank founded in January 2011 and is the second largest stockholder thanks to his 9.5 percent.
STAN STUDIOS, founded by Michael Kugler and represented with offices in Stuttgart and Berlin, offers its clients a multifaceted range of services: With areas spanning brand and business strategy, branded entertainment, communication strategy and campaign planning, design and visual identity or even digital content production… just to name a few. Backed by so much expertise, STAN serves clients in addition to Jet Set including Puma Eyewear, Swarowski, Sloggi, BWM Motorrad or Hugo Boss.
GoSee : jetset.ch & stephanglathe.com
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