GABO c/o LILA MANAGEMENT photographed the new APPELRATH CÜPPER 2020 campaign, for which she staged the strong and confident female employees of A&C. The topic: ‘WE’RE CELEBRATING WOMEN’, of course with fashion for women. The company was founded by Reiner Appelrath and his wife Nettchen, born Cüpper, in 1882.
Appelrath Cüpper on the campaign : “Each woman has her very own personal beauty. And our mission at Appelrath Cüpper is to make this beauty shine with our fashion! Our employees show you how it’s done in our new autumn campaign and present their individual character: beautiful, exciting, desirable, self-confident – and, of course, in the wonderful brand outfits from Appelrath Cüpper.”
The executive agency was Trading Up, with Tobias Theill, and on set for hair & make-up was Gabrielle THEURER c/o BASICS.BERLIN, retouch: NittyGritty. GoSee : appelrath.com/WirFeiern