‘Blumarine are a Wild Rose garden of femmine bellissime who show their strength by being soft, and flaunt their romanticism by being tough...’ Harley Weir photographed the eye-catching BLUMARINE S/S 21 campaign with Sokhna NIANE c/o ICONIC and Mariacarla Boscono. Responsible for the playful-romantic creations was stylist Lotta Volkova, with set design from the hands of Emma Roach and creative direction by Macs Iotti. The beauty part during the blue hour was taken care of by hairstylist Anthony Turner, make-up artist Hiromi Ueda and manicurist Giovanna Demarco.
Founded in 1977 on the picturesque island of Capri, the label of Italian fashion house Blufin S.p.A. stands for chiffon, floral prints and feminine design elements such as pearls and embroidery. Befittingly, the trademark is a rose.
Further campaigns, editorials and Polaroids of Senegal-born beauty Sokhna NIANE are available via ICONIC.