17.05.2023  •  Fashion NEWS

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Creatives to watch : GLAZIONE ROCHA, VP of brand, fashion brand strategy & creative direction at fashion label NA-KD, presents the new collection and looks forward to UPDATE BERLIN as a GoSeeAWARDS Juror

CREDITS / DETAILS / VIDEO EMBED LINK

Glazione Rocha for NA-KD

Client: NA-KD
Copywriter: Therese Andersson Stridh
Styling: Matilda Reutenberg
Hair & Make-up: Astrid Fakt & Elin Strömberg
Photographer: Miranda Rendahl
CONCEPT: Zea Lindström & Marharyta Mozghova
HEAD OF STUDIO: Malin Hahlin

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Until recently still Head of Creative Communication at the Swedish fashion label NA-KD, GLAZIONE ROCHA has now been appointed Vice President of the company. Promising talent just doesn’t stand still. And Glazione’s rise was just as rapid: From studying in São Paulo and at Central Saint Martins London, to Art Director challenges at Saatchi & Saatchi, BBDO Worldwide, McCann Erickson, Grey and Zalando, it was then up, up and away to Berlin, where he is now mastering fashion brand strategy & creative direction at NA-KD.

NA-KD is among the 20 fastest-growing companies in Europe, breaking new records month after month and positioning itself as one of the world’s leading suppliers of fashion and e-commerce with a focus on diversity, sustainability and female empowerment. Founded in 2015, NA-KD has collaborated with influencers and celebrities in all corners of the globe. Today, the fashion label has shifted its focus to new markets such as the USA and Spain, to spread the entire breadth and depth of everything from clothing to accessories or even beauty tools among shoppers there. Have a look. Hot and hotter.

Glazione presents his latest denim collection here on GoSee : “Our sustainable collection and platform – NA-KD FUTURE – is officially live. A great partnership between our in-house creative team and NA-KD Studios. The campaign highlights our new sustainable collection and a platform that allows customers to learn more about the materials and production processes behind each product.”

A wizard when it comes to visual language, Glazione is the cherry on top as a juror of this year’s GoSeeAWARDS. We look forward to his subtle expertise and that he will be gracing us with his presence at UPDATE on 25 May. GoSee you !

GoSee : glazione.com & update.salon & na-kd.com

 
Glazione Rocha for NA-KD

Glazione Rocha for NA-KD

 
Glazione Rocha

Glazione Rocha

 
Glazione Rocha for NA-KD

Glazione Rocha for NA-KD

 
Glazione Rocha for NA-KD

Glazione Rocha for NA-KD

 
NA-KD

NA-KD

 
Glazione Rocha for NA-KD

Glazione Rocha for NA-KD

 
NA-KD

NA-KD

 
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The new digital campaign from the NA-KD Inhouse Studio. NA-KD x Oumayma & Khaoula.

 
The new digital campaign from the NA-KD Inhouse Studio. NA-KD x Oumayma & Khaoula.

The new digital campaign from the NA-KD Inhouse Studio. NA-KD x Oumayma & Khaoula.

 
The new digital campaign from the NA-KD Inhouse Studio. NA-KD x Oumayma & Khaoula.

The new digital campaign from the NA-KD Inhouse Studio. NA-KD x Oumayma & Khaoula.

 
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