HELLO AGAIN - from T‑shirt to Re‑shirt! The basics collection made from sustainable cotton, photographed by MEIKE KENN c/o BOSCHTOBANRAP for HAKRO
MEIKE KENN c/o BOSCHTOBANRAP – co-founder of the female photographer collective Herspective – photographed lifestyle motifs for HAKRO, the first corporate apparel supplier with a 100% climate-neutral collection. To do so, the Hello Again closed loop clothing collection banks on recycled textile fiber: casual basics made from sustainable cotton and worn workwear. Classic favorites manufactured with responsibility and fairness in Portugal.
“With HELLO AGAIN, a circular textile economy is finally becoming a reality. Together with our partners, we have developed an AI-driven process that turns old textiles into beautiful new basics.” HAKRO.
CREDITS:
Client @hakro_official
Art Direction @juliaochsenhirt.de
Creative Direction @judithhomoki
DOP @adam_naparty
Assistant @@sasaflorenxe
Model @rebeccanmyr of @izaio.commercial & @kenovonk of @kultmodels
Hair & Makeup lydialippenstift
Styling @dianadean_styling
GoSee : boschtobanrap.com
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