KaDeWe Group launches ‘Story of Desires’ - with styling by Niki Pauls, hair support from Ruby Howes and casting by CREARTVT, all artists c/o SHOTVIEW
CREDITS / DETAILS / VIDEO EMBED LINK
Moments full of longing and desire: The KaDeWe Group is ringing in the new season to the tune of ‘Symphony of Euphoria’ with its five-part campaign ‘A Story of Desires’. The main focus of the messages is on the ‘passionate power of dreams and desires’. Photographer Hugo Comte, who has already worked with Dua Lipa and Kendall Jenner, has realized 21 campaign motifs all about the new fashion collections on the facades of the luxury departments stores.
Stylist Niki PAULS c/o SHOTVIEW clad models Penelope Ternes, Abigayl Anderson and Céline Vivod in outfits from brands including Alaïa, Mach & Mach, Khaite, Coperni and Loewe. Front and center in the menswear styles, among others, are Acne Studios, Craig Green, Marni and Tom Ford – worn by Yeray Allgayer and Ottawa Kwami. Casting was in the hands of CREARTVT, with hairstyles by Ruby HOWES and makeup by Anna SADAMORI – all c/o SHOTVIEW.
“Our campaign for Fall/Winter whets the appetite for the new collections presented in our department stores and in our online shop – with which we are making a fashion statement for the fall season. But ‘A Story of Desires’ is about so much more: We would like to inspire people to dream and help to shape the personal luxury moments of our guests.” says CEO André Maeder.
Communication measures are complemented by a supplement of the customer magazine in Berlin, Hamburg and Munich as well as an out-of-home campaign in these cities. Through their digital channels, the department stores also grant a behind-the-scenes glimpse at the campaign shoot.
Stylist @nikipauls @shotview_management
1st Styling Assistant @sophiebohmeier
2nd Styling Assistant @stella.raschke
Set Design @stefanie_grau
1st Set Design Assistant @arabellaromen
2nd Set Design Assistant @felixmathiasott
Flower installation in collaboration with @anatomiefleur and Florist Assistant @schokohama
Talent 1 @celine_vivod @premiermodels
Talent 2 @ottawakwami @nestmodelmanagement
Talent 3 @penelope.ternes @modelwerk
Talent 4 @yeraylam @modelwerk
Talent 5 @abigaylanderson @platformagencyamsterdam
Casting Director Oliver Ress, Creartvt c/o Shotview Artists @shotview_management
Retouch Numérique @numerique_
Executive Production Shotview Artists @shotview_management
Production @rcpberlin
GoSee shotview.com
CREDITS
Styling Niki Pauls c/o SHOTVIEW ARTISTS MANAGEMENT
Hair Ruby Howes c/o SHOTVIEW ARTISTS MANAGEMENT
Make-up Anna Sadamori c/o SHOTVIEW ARTISTS MANAGEMENT
Casting CREARTVT c/o SHOTVIEW ARTISTS MANAGEMENT
About SHOTVIEW ARTISTS MANAGEMENT
SHOTVIEW represents exclusive a diverse group of image makers working in a range of creative disciplines with offices in Berlin, Paris, Vienna operating global representing over 35 photographers, directors, stylists, hair and make-up artists, creative directors. Founded in 2002 — our Drive is the passion of Photography, documentary, Film, Fashion, lifestyle, photojournalism, Styling and always inspiring People and Clients being able to connect Clients with the perfect unique Artists that fits your creative goals and brief in different fields.
With nearly two decades to supporting Artists, our Agency is more than a traditional photography Artists agency, we grow as a creative network representing strong individual creatives realizing incredible content, images and films. Our goal is to create a language that connects everyone, no matter where they come from, especially through art and imagery so to speak, to harness diversity as an asset and see it as a gift that keeps on giving. We offer a full service including artists representation, clients consultancy, casting, production, events and more.
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