MAX MARA ‘The Teddy 10th Anniversary’ - directed by KAPTURING c/o BIRGIT STÖVER ARTISTS

KAPTURING c/o BIRGIT STÖVER was commissioned to direct the film for MAX MARA’s 10-year anniversary of the iconic Teddy Bear coat (created & produced by The Stimuleye, DOP: Theodore Hugonnier).

This fall, everyone’s favorite fashion Teddy is celebrating a big birthday: It has already been ten years since the Max Mara Teddy Bear Coat won the hearts of well-dressed women everywhere. It was designed in 2013 and was inspired by a Max Mara archival garment from the 80s.

“Its abundant volume – a tribute to extravagance – made it an instant hit, worn and sought after by stars and celebrities. Pairing glamour with playfulness, its silhouette and exquisite fabric make it a perfect fit just about anywhere, whether on the street or red carpet – with a simple change of accessories! Season after season, it continues to reinvent itself… as a waistcoat or a biker jacket.” says MAX MARA.
 
In front of the camera were models Nel Sitek Dwyn @metropolitanmodelsgroup, Woan Ni @titaniummanagement, with styling taken care of by Nayeli De Alba.

GoSee birgit-stoever.de
CREDITS
Director     Kapturing c/o BIRGIT STÖVER ARTISTS
DOP     Théodore Hugonnier
Production     The Stimuleye
Styling     Nayeli De Alba
Hair     Barthélémy Joris
Make-up     Hind sousan
Set Design     Iviu Torre

About BIRGIT STÖVER ARTISTS
stöver artists represents a select range of highly talented and uniquely visionary artists, of whom play leading roles in the fields editorial, advertising and videography. 

the agency provides a full range of services including creative consulting, photo shoot production, organization, casting, cost controlling and special project development.

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