20.10.2021  •  Fashion NEWS

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MYTHERESA TOTEME Collection staged with modern Scandinavian simplicity by Jana GERBERDING c/o BIRD PRODUCTION

For MYTHERESA, Jana GERBERDING c/o BIRD PRODUCTION photographed the TOTEME Collection : “Founded by Elin Kling and Karl Lindman in 2014, Totême presents a unique aesthetic, which could hardly reflect the legendary Scandinavian chic any better. The designer duo draws inspiration from the modern woman’s life and needs with a focus on crisp silhouettes, natural colors and conscientious craftsmanship. The goal is to create a type of uniform which outlasts trends and is suitable for all occasions.”

Totême is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme

 
Mytheresa Toteme

Mytheresa Toteme