MYTHERESA TOTEME Collection staged with modern Scandinavian simplicity by Jana GERBERDING c/o BIRD PRODUCTION
For MYTHERESA, Jana GERBERDING c/o BIRD PRODUCTION photographed the TOTEME Collection : “Founded by Elin Kling and Karl Lindman in 2014, Totême presents a unique aesthetic, which could hardly reflect the legendary Scandinavian chic any better. The designer duo draws inspiration from the modern woman’s life and needs with a focus on crisp silhouettes, natural colors and conscientious craftsmanship. The goal is to create a type of uniform which outlasts trends and is suitable for all occasions.”
Totême is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.
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