12.12.2023  •  Fashion NEWS

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Nadav KANDER c/o LGA MANAGEMENT photographs the FEAR OF GOD ATHLETICS 23/24 campaign ... and meet LGA MGMT at UPDATE-24-BERLIN

Fear of God Athletics makes the brand Fear of God complete. It was created in 2013 by Jerry Lorenzo Manuel Jr – an American fashion designer who founded the American streetwear label Fear of God in 2011. By the way, he is the son of former MLB player, coach and manager Jerry Manuel Sr.

Nadav Kander photographed the latest FEAR OF GOD ATHLETICS campaign, “developed by adidas and designed by Fear of God”.

“The house is built to mirror the very nature and design of the highest being, where there is both unity and diversity in the trinity. The simplicity and complexity of ‘three in one’ reflects the heart and intention of the Fear of God house and our products. Fear of God, ESSENTIALS and Athletics, three pillars in one.” Jerry Lorenzo, founder.

We read on Wikipedia : “Fear of God first began gaining traction when rapper Big Sean’s stylist discovered the brand’s extra-long T-shirts. They were a hit, and as such, Lorenzo was asked for more. A few weeks later, Lorenzo received a call from Kanye West, who had seen the same T-shirts and wanted to find out more about the brand. Lorenzo traveled to Atlantic City to meet West, where the two immediately bonded – allowing Lorenzo to pursue further prospects, such as teaming up with him on his collaboration with A.P.C.”

Jerry Lorenzo took the position as Global Head of adidas Basketball in 2020.

GoSee : fearofgod.com & lgamanagement.com

 
Featuring: UPDATE SALON
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

NADAV KANDER X FEAR OF GOD ATHLETICS @LGA MANAGEMENT

 
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