PUMA x Juun.J – the new speedcat campaign: modern aesthetics meets motorsport legacy, lensed by PER APPELGREN
The South Korean designer and fashion pioneer Juun.J is known for his unique color palette and the fusion of high-end aesthetics with dark, functional design. After his successful collaboration with PUMA last year on the Plexus sneakers, the designer continues his partnership with the sports brand. The Speedcat campaign was photographed by Per APPELGREN.
In the campaign visuals, two futuristic protagonists are seen wearing the PUMA x Juun.J Speedcat sneakers on the dark side of the moon, embodying the futuristic vision of the collaboration. The new PUMA x Juun.J Speedcat is available in both high-top and low-top versions, each featuring a modernized design and bold, dark colorways. The outsole showcases tire-inspired patterns that reflect the Speedcat’s motorsport and Formula 1 heritage.
The campaign, photographed by Per APPELGREN with creative direction by Sofie Broeng, powerfully showcases the vision and innovative design of the new PUMA x Juun.J Speedcat. Luke Li was responsible for the client-side direction (as reported by GoSee).
CREDITS
Client Juun.J x Puma
Advertising Agency SOFMedia
Creative Director Sofie Broeng
Post Production Nitty Gritty Berlin
Styling Smilla Marcusson
Hair & Make-up Annika Lindgren
Set Design Annesofie Lorentzen
Model Laura Lind
Model Nino
Photographer Per Appelgren c/o BOSCHtoBANRAP
About PER APPELGREN
I am a German/Swedish photographer based in Cologne with focus on fashion, editorial, portrait & commercial work. So, if you like what you see on here just say hello and drop me a message.
I`d love to work with you!
GoSee : perappelgren.de
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
