The sporty editorial for KAPS SPORT, the sport and fashion house with more than 10,000 square meters of sport and fashion on four stories, including tennis, badminton and squash courts in Oberbiel – were all photographed by Simone SCHNEIDER c/o ANDREA HEBERGER. The focus is on sport fashion by socially active and uber-successful outdoor label PATAGONIA.
Patagonia, Inc. is a manufacturer of outdoor clothing based in Ventura, California, founded in 1973 by Yvon Chouinard, which is also quite active politically. It sued the Trump administration in 2017 in order to protect national monuments. In 2020, Patagonia started a campaign against American politicians who denied the climate crisis in public. Sewn into the labels of shorts to do so was the inscription ‘Vote The Assholes Out’. Patagonia didn’t focus its protest on a certain party but went up against all politicians who deny the climate crisis, ignore the science behind it or have profited from the oil and gas industry and probably continue to do so.
And in case you’ve been wondering : Of course, the school team from Gugulethu, a suburb of Cape Town in South Africa, won against the model! Production on location came from EPISODE MEDIA. GoSee : eu.patagonia.com & sporthaus-kaps.de