Skiing, biking, fitness - Ross WOODHALL c/o ANDREA HEBERGER photographs the DARE 2b F/W ‘24/25 campaign in La Plagne, located in the French Alps
For the outdoor brand Dare 2b, a brand of Mountain Sports Outlet GmbH, Ross WOODHALL c/o ANDREA HEBERGER photographed the F/W 24/25 campaign in the French Alps. From high-tech ski jackets and sweat-wicking training clothing to weatherproof climbing outfits: Dare 2b has the equipment you need.
Located at an altitude of over 3,000 meters, La Plagne is a French ski resort with over 220 kilometers of pistes in the Savoie department. With an average of more than 2.5 million visitors per season, it is one of the most popular ski resorts in the world.
Mountain Sports Outlet GmbH sells functional clothing and outdoor products in Germany through over 23 branches and an online shop. As a subsidiary of the Regatta Limited Group, which has been family-owned and operated since 1981, they are one of the most innovative textile and outdoor sports equipment manufacturers in Europe, with the international brands Regatta Great Outdoors and Dare 2b, and they export to 55 countries worldwide.
GoSee : dare2b.com
CREDITS
Client Dare2be
Usage Campaign AW 24/25
Photographer Ross Woodhall c/o ANDREA HEBERGER GmbH
About ANDREA HEBERGER
Can you imagine the smell of a bakery? The fragrance of fresh warm bread and buns is fantastic! I was lucky enough to grow up in my parents' bakery. This was in Nürnberg, where I was born in 1960. My first profession was as an architecture draftswoman and for a few years I worked in interior design. As I am very close to nature, I looked for something else and I founded one of the first organic sheepfarms with cheese dairy in Frankonia. After this wonderful experience I finally landed by chance in the advertising industry.
My love for photography and my talent for organizing productions led me to this exciting profession. In 1990 I started my own agency for photographers and since that I handled thousands of photo productions worldwide, bringing many artists and clients together for fruitful, long-term collaborations. I am proud to have been a successful classic agent for 33 years and am grateful for so many experiences and challenges.
In 2017 it was time to shift down a gear and I have changed the concept of my agency. Since then, my focus is on promotional/marketing work for artists in the fields of Photography and Motion in order to strengthen their presence on the B2B market. Now.. I run this new concept in the 8th year and I can say that it was the best decision to change. It is wonderful to work with international creative people like photographers. I am always amazed by their exciting biographies and how the Artists see the world through their lenses.
I am very grateful that I have been able to accompany many creative people on their way. I love to share my wealth of experience and with them and I love to be the contact person for all topics around the photo business. I live with my dog Fanni in a small fine house with a magic garden in the Taunus Mountains, near Frankfurt/Main. From here I promote for my photographers on the international stage of the advertising industry. I am more than happy to be able to combine the near to the nature with my amazing work.
GoSee : andreaheberger.de
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