The PUMA SLIPSTREAM launch campaign with young actors Jan Wieteska and Daniel Walasek, photographed by PAWEL FABJANSKI for High& agency
35 years after the launch of the original PUMA SLIPSTREAM sneaker, it is now back again – sporting a modern look and new colors. The local launch campaign in Poland was photographed by PAWEL FABJANSKI with Jan Wieteska and Daniel Walasek. In the video for it, the two actors take us on a visual journey back in time.
Pawel : “The concept of the campaign was developed by the High& agency, which also produced the video and photo session. The photos for the campaign were created by me, and PR measures were taken care of by the agency Teal. The beginnings of Slipstream shoes date back to 1987 when they came out as the successor to the iconic Sky LX basketball model.” Pawel Fabjanski.
Havas Media Group was responsible for media planning and buying.
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CREDITS
Client Puma
Advertising Agency High&
Producer Kasia Sierka
Post Production FinalTouch
Styling Mambi
Hair & Make-up Gosia Sulima
Set Design Zuza Słomińska
Model Daniel Walasek
Model Jan Wieteska
Photographer PAWEL FABJANSKI
choreographer Bartłomiej Gasior
photo assistant Tymek Maciejewski
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
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