Munich-based freelance stylist, fashion editor and art director Petra Wiebe produced the latest WERNER CHRIST campaign as well as the artwork for the website of the renowned fashion label. This one-woman show delivers made-to-measure productions with everything from art buying, styling, model booking and casting, to permits, location scouting, travel arrangements and even hotel reservations. She is skilled unlike hardly anyone else in pulling the strings behind creative cooperations which are a win-win for everyone involved – and ultimately benefit the production budget.
Petra Wiebe produces for her clients in all corners of the globe. One of her latest productions was for the WERNER CHRIST campaign (photos and film) – a shared costs production by the way – which led her to Morocco. She produced for the leather and sterling specialists in the Unesco World Heritage site Aid ben Hadouu near Quarzazate.
WERNER CHRIST : “Inspired by the Moroccan dessert, the collection exudes an air of calm and poise in both colors and materials. The color palette can be described as a mosaic of strong earthy tones with accents of the seasonal ‘burnt orange’, which stands alone in confident contrast to today’s fast-paced world – completely underscoring the urban workwear look.
Facing the challenges of our digital age, the third generation has now taken the helm of the fashion company, and re-branding marks the beginning of a new chapter in the history of the family business WERNER CHRIST. GoSee: wernerchrist.com