07.02.2024 •
NUMÉRO BERLIN writes about the young Berlin-Based label by jack-of-all-trades Götz Offergeld : “In times of crisis, fashion potentially becomes dark, dangerous, warlike. But exception proves the rule. Our colleagues at OOR Studio, the creative agency affiliated with the Off One’s Rocker publishing house, have designed a collection aimed at putting imagination and fun back into fashion.
It’s luxurious yet playful, never taking itself and fashion as a whole too seriously. At Pitti Uomo right now, OOR Apparel is celebrating its launch, finally. It was all fun and games when Götz Offergeld, publisher and founder of OOR Studio, and Mirko Borsche, the internationally acclaimed art director behind Bureau Borsche, usually working for brands from Supreme to Balenciaga, collaborated on stickers and merchandise with playful motifs for Numéro Berlin, one of the magazines that is an essential part of Offergeld’s publishing portfolio.
This became the starting point for OOR Apparel. The humorous attitude and imaginative spirit of the initial moment have endured and were transposed into...
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07.02.2024 •
Byron MOLLINEDO c/o KRISTINA KORB photographed a VERSACE Special for MYTHERESA MEN with male model Abdoul Bryan Mbengue.
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07.02.2024 •
Byron MOLLINEDO c/o KRISTINA KORB presents us the new collection by the Italian designer here on GoSee. Modeling for Byron’s lens was artist Svetlana Utkina Capiton. Also seen in the photos, alongside the sexy collection, are her sculptures.
“Diving into a world of color and sculptural expression! As an artist, I’m continually inspired by the interplay of form and the electrifying energy of bold hues. Each sculpture I create is a symphony of vibrant colors, breathing life into the space they inhabit,” Svetlana says on IG.
The eponymous brand ALESSANDRO VIGILANTE, established by the designer in 2021, is an expression of his passion for fashion and dance. It is marked by essential clothing – featuring an exciting mix of clever necklines, feminine silhouettes and body-hugging designs.
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07.02.2024 •
For VANS OFF THE WALL, Ben RAYNER c/o B&A GERMANY photographed the holiday campaign with kids.
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06.02.2024 •
DEICHMANN wants everyone to be able to afford good shoes. A vision the company is now manifesting in its communication mix to kick off the year – a multichannel brand campaign with powerful imagery. After a strong launch in spring, the campaign will be a fixed part of the communication strategy – to bolster DEICHMANN’s position as Europe’s #1 love brand when it comes to shoes.
Production of the new image campaign is of the usual high quality with a strong focus on fresh ideas and humor. The recurring “We want …,” phrase not only demonstrates DEICHMANN’s confidence, but also the company’s profound understanding of what customers expect and demand from a modern brand. The creative concept complements the marketing plan for the regular seasonal campaigns and promotions, and it adds new emotional appeal to the claim “Because We Love Shoes”.
Responsible once again for creation was Jung von Matt Hamburg. Andreas Conze, Senior Head of Marketing, and Marcel Nawrath, Head of Global Creation & Brand Management, were responsible for creative direction at DEICHMANN. Production was in the hands...
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