For TVM Insurances and Havas Lemz Amsterdam, a new AI-driven campaign was developed somewhere between classic photography, generative image creation and cinematic post production. Together with photographer and AI director Arthur Mebius, Jan Ruinard accompanied the production process over several months - from the initial shoots to the final AI-generated visuals and motion assets.

The newly released visuals combine classic advertising photography with a deliberately hyperreal AI aesthetic somewhere between corporate campaign imagery, cinematic lighting and surreal transportation worlds....

The slogan “That Girl since 2006” comes from the global advertising campaign of the French luxury brand Nina Ricci. The commercial celebrates the 20th anniversary of the iconic, apple-shaped perfume Nina, which launched in 2006.

This filmed tribute was produced by Angels Production LTD. The creative post-production team at ONE HUNDERED BERLIN was responsible for the final look.

In contrast to the original sparkling-sweet Eau de Toilette, the anniversary fragrance, housed in the iconic red apple bottle, features a new, ultra-creamy blend of pistachio, gardenia, and caramel-vanilla notes.

Nina...

Hair & Make-up Artist Carolin Jarchow was part of J.CREW’s first campaign as the official lifestyle apparel partner of U.S. Ski & Snowboard. The campaign celebrates the culture and stories of the skiing world and features six athletes from U.S. Ski & Snowboard and and Olympians.

The campaign imagery was photographed by Tom Johnson, while the commercial film was directed and shot by Sam Johnson as Director and DOP. Production was handled by PPMNEXT Film in the Austrian Alps. Creative direction was led by Chandelier Creative (CD Eva Hogan, Senior AD Silas Helm, Associate AD Rachel Kahn, Head...

Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.

The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as...

The new editorial and film project by Dejan & Per merges retro-futuristic automotive aesthetics with cinematic fashion energy. In front of the camera: model, dancer and actress Larsen Thompson, staged around the iconic DeLorean DMC-12.

Larsen Thompson first gained attention through a viral fan video to Beyoncé’s “Run the World (Girls)” and has since collaborated on productions with artists including P!nk and Katy Perry. She has also appeared in campaigns and editorials for brands such as Dior, Fendi, Marc Jacobs, Puma, Maybelline, H&M and Free People. The story was published in SCHÖN!...

Jeff Ludes delivers the new Subaru Trailseeker campaign – combining stills and motion. Shot over just two days around his Southern California base, the production moved from the Mojave Desert to the coastal Santa Monica Mountains.

A key element of the shoot was the extensive arm-car production, capturing both stills and motion simultaneously. At the controls: DP Jerome Wald III, who precisely executed the dynamic driving shots along the winding mountain roads.

“The highlight of the shoot had to be the arm-car work – spending nearly the whole day in the mountains, driving up and down the...

For the US launch of the Toyota Highlander, Punctum Images produced an extensive set of high-end stills along with a 60-second product film – executed entirely as a CGI production.

The entire campaign was created in bespoke virtual worlds, specifically designed for the vehicle. Built using Unreal Engine, both urban and natural environments were crafted in rich detail, as was the vehicle itself, presented with photoreal precision from every angle.

This approach combines maximum visual control with high efficiency: lighting, environments, and timing can be fully controlled, without the...

Artist, creative, visionary – with Armin Morbach, BALLSAAL represents one of the most influential figures in the international beauty and fashion scene. As publisher and editor-in-chief of TUSH magazine, photographer, creative director, and long-time trendsetter, Armin Morbach has helped shape the visual language of beauty for decades. His work effortlessly moves between editorial, campaign, and artistic creation – often with a reflective yet creative approach.

To coincide with the launch, arminmorbach.com is now online – the new website offers a comprehensive look at Armin's current work...

Actress Sienna Miller stars in the Charlotte Tilbury Beauty 2026 campaign. Titled "Pillow Talk in Bloom," the campaign presents a softer, more romantic evolution of the iconic Pillow Talk collection from the globally beloved cosmetics brand.

The spot and campaign are the work of photographer and director Betina Du Toit.

„Darlings, I am ecstatic to reveal my gorgeous, talented friend, the one and only Sienna Miller, as the star of my infatuating Pillow Talk in Bloom campaign! Sienna is the ultimate beauty muse to bring this campaign to life. Seeing her shine on set and effortlessly embody my...

Marco Bienek took on Creative Concept & Art Direction for the current Daylon sunmilk campaign – capturing relaxed settings with young adults spending a day in the sun. Daylong™, developed by Galderma, stands for dermatologically developed sun protection from Switzerland.

With nearly 20 years of experience across Europe, Asia, and the US, Creative Director Marco Bienek brings an internationally shaped perspective to his work. Earlier in his career, he worked at Heimat Berlin, where as a junior and mid-level creative he contributed to campaigns for HORNBACH – experiences that continue to...