Film • 863 News


EVENTS Our UPDATE.Salon 24 thrilled visitors on two whole days with exciting exhibitors, an AI panel talk and numerous visitors from the areas of creation, fashion, production and editorial

19.04.2024 • Our UPDATE.SALON has come to an end. Following a fantastic and inspiring first day, exhibitors and visitors alike could look forward to a second day featuring an inspiring ‘AI’ panel talk as an opener with an audience of 200 creatives.

That’s not all : even more ADs, CDs, art producers, brands… came to UPDATE on the second day. Plus, photographers from exhibiting agencies and several GoSee artists took the opportunity for speed dating with BMW, BBDO, DOUGLAS and SERVICEPLAN.

Couldn’t make it to Berlin? Don’t worry, with our new GoSee.EXPERT tool, you can request a meeting with exhibitors, creatives and even the members of our jury – for a 30-minute TALK via video call.

Use your video call for everything from presentation to portfolio viewing. Present your latest project, introduce a new artist… Or as a photographer or brand, you can also take the opportunity to have a look at production companies from anywhere in the world – like, for instance, India, Spain, Poland, Sweden or even Brazil – and find out all about the production options they have to offer. As you see, the new tool can...

// show complete news


ADVERTISING Emma Modler, Art Buying Specialist, Co-Founder & Director of The CoLab Association from London – looks forward to attending UPDATE-24-BERLIN as a member of our GoSeeAWARDS Jury

10.04.2024 • It is with great pleasure that we welcome Emma Modler, top Art Buyer from London, as a member of our GoSeeAWARDS Jury – who will be attending UPDATE-24-BERLIN personally on 18+19 April 2024. Many of you may know her from The&Partnership in London where she was Head of Art Buying and responsible for the international campaigns of high-profile clients including Toyota, Natwest, Argos, British Gas, The Prince’s Trust, Mars, Lexus, and many more.

Emma is always in search of new talent that perfectly fits the brief for her projects. She has set out to do things differently, raise the bar with heart and soul, with the daring ambition to facilitate fearless creativity. We are delighted to introduce Emma and her new project here on GoSee – and, of course, had a few questions.

How did you get into art buying and how long have you been working on international campaigns as an art buyer/art producer? I fell into the world of advertising at the early age of 18 and was lucky enough to work with one of the industry’s leading art buyers, who gave me the grounding and training that has carried me...

// show complete news


ADVERTISING Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS Jury and looks forward to seeing inspiring artwork – we present you a dreamlike adventure for CARTIER

10.04.2024 • Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS and looking forward to inspiring artwork. You can still submit a project or a spread on the topic of ‘AI Meets Reality’ free of charge through 12 April. And you can meet the art producer in person at UPDATE-24-BERLIN. Specialized in jewelry, watches and accessories, her clients include Maison CARTIER, among many others.

Publicis Luxe embarked for CARTIER on an imaginary voyage across the starry night… This international campaign showcases all the iconic jewels of Maison CARTIER: from the legendary Tank watch, to the Love ring, spread around 16 animated capsules, and a series of dreamlike images. The magical campaign was shown in stores, on Maison Cartier’s digital platforms as well as in print, digital/3D, and shop window displays.

“Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the Maison’s...

// show complete news


ADVERTISING Anne Traonouïl, Art Buyer at PUBLICIS LUXE : meet our GoSeeAWARDS Juror in person at UPDATE-24-BERLIN – we present you a selection of her work with two campaigns for AUDEMARS PIGUET

10.04.2024 • Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries, and surprise, essentially: emotions.

To spark positive emotion, PUBLICIS LUXE thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for...

// show complete news


PROD ‘Kala : the Pursuit of Artistry’ - ELEMENTS PRODUCTION SERVICES produce the TILFI Kala campaign spot in a traditional Indian theater - and meet ELEMENTS at UPDATE-24-BERLIN

04.04.2024 • Filmed in a vintage performing arts theater, the TILFI Kala campaign spot produced by ELEMENTS follows a theatrical troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.

“The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.”

Founded in Banaras in 2016, TILFI is aimed at bringing the beauty and cultural wisdom of this age-old craftsmanship found in Banaras to the world : “With our range of handwoven textiles and handcrafted products, rooted in the region’s artisanal traditions, Tilfi preserves heritage while fostering a strong sense of cultural identity and pride.”

The name of the TILFI label is inspired by a Banarasi weaving technique, where three colored yarns run continuously without a break. It stands for the three ideals of company founders Udit, Aditi and Ujjwal : “Pure – we use only natural materials in our products to ensure lasting quality and luxury. Handmade – every...

// show complete news


All ARTICLES: 863   |   1 | 2 | 3 | 4 | 5  NEXT  173