25.02.2021  •  Film NEWS

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‘Forever young, forever fun… driving’ – the Anniversary campaign for PORSCHE BOXSTER is a celebration of the young and fresh Boxster spirit with a commercial by Director Anders Jedenfors, produced by HOCHKANT FILM 

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HOCHKANT FILM for PORSCHE BOXSTER 'Forever Young'

Director: Anders JEDENFORS c/o BITE MANAGEMENT
Production: Hochkant Film
Advertising Agency: KEKO

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PORSCHE is celebrating its Boxster 25 Years campaign, for which KEKO agency realized the commercial ‘Forever Young’ together with Swedish Director Anders Jedenfors, in a production by GoSee Member HOCHKANT FILM.

“Instead of all the fanfare and big speeches, the Boxster is celebrating its 25th anniversary where it belongs: on the road. With an anniversary model which celebrates every curve. What are we doing? Celebrating unfiltered driving pleasure and a feeling that is timeless, in other words: Forever young,” says the agency. “For its look, the campaign mimics the youthful freshness of the Boxster spirit back when it took the streets by storm in 1996. With retro style, but a modern narrative: It’s storytelling at its best with the Boxster front and center. From the perspective of a young man, the emo film looks back on his childhood and youth. Always there with him: the Boxster. The song ‘Anchor’ by Welsh songwriter Novo Amor gives the non-linear film a quality which is atypical and quite refreshing in this horsepower-driven environment.”


Hochkant Film was founded in Munich in 1999. With a staff of nineteen, Hochkant Film not only provides full commercial and corporate film production services all over the world but also develops concepts and treatments. Shoots all formats from 16:9 to 9:16 – despite the name. Hochkant Film provides full production service. Offline & online in-house post production. Ready to air. We look forward to hearing from you.