ANALOG / DIGITAL : ‘Be the change, stay yourself’ PORSCHE POLAND campaign with tennis star Iga Swiatek by Director Michał Misiński for Papaya Films and DDB Warsaw

PORSCHE POLAND presents its collaboration with Iga Swiatek, No. 1 in the Women’s Tennis Association (WTA) rankings. With the slogan ‘Be the change, stay yourself’, the Polish tennis player is promoting the new electric version of PORSCHE’s best-selling Macan model.

Iga Swiatek, who officially became a Friend of Porsche last year, found herself on court with the new Porsche Macan between tennis matches. It’s all thanks to the latest campaign for the best-selling SUV, which is debuting in a new all-electric version ten years after its launch.

Director Michal Misinsk does an amazing job of perfectly capturing the competitive spirit in the commercial. The music for the campaign video was composed by JIMEK, who – like Iga – is a Friend of Porsche Poland.

Agency: DDB Warsaw
Client: Porsche Polska
Production House: Papaya Films
Director: Michał Misiński
DOP: Michał Englert
Editor: Kuba Tomaszewicz
1st Assistant Director: Ivo Barycz
VFX & Sound: Juice
Composer: Jimek

“Michał Misiński is best known for his clean, design-driven aesthetic which defines his beautiful creations for the mixed-media world. A background in VFX not only provides him with the confidence to be ambitious with his visions but drives his unique storytelling which has been put to award-winning use for global brands and names including Porsche, Ubisoft, Dolby, Mitsubishi, Netflix, Toyota and many more.”
 
CREDITS
Director     Michał Misiński c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too. 

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