BikeLife - stills & motion reportage about a cycling subculture community in New York and Baltimore by Matthew JOSEPH c/o UPFRONT
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Matthew JOSEPH c/o UPFRONT accompanied members of BIKELIFE and got to know a unique community, for whom acceptance, belonging, camaraderie, and the daily grind are of the greatest importance.
Matthew : “This project comprises still images and interviews from six members of the cycling subculture community, known as BikeLife. Shot across New York and Baltimore, I wanted to dive beneath the surface of this apparent anti-social movement to tell the real stories of those on the front line. What is revealed is a lifestyle of acceptance, belonging, camaraderie and hard graft. Up-skilling themselves to a point of providing a way out and forward from their starting point in life; careers are being formed.
The public doesn’t seem to have much time for BikeLife – and, perhaps, there are many instances and incidents to explain why. However, beneath the pack-mentality front, the tricks, stunts and Insta-egos, these are people from every walk of life simply finding their own tribe and – perhaps, a potential career path. If nothing else, BikeLife provides a place to socialize and belong, utilizing the ultimate class-leveling freedom of two wheels.
Like the surf and skate cultures of decades gone by, BikeLife is in need of its own cult heroes to rise to a level of commercial success, cementing its acceptance among broader society. I am left inspired by my experience, with a smile on my face and my love of cycling deepened… wondering whether Noel, Emmanuel, Worm, Curly, Daetwon or Maine could be just that?”
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CREDITS
Usage Personal Project
Photographer Matthew Joseph c/o Upfront Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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