BRODYBOOKINGS casts models for ‘Welcome to THE LÄND’ – a commercial by Director Maximilian Buck for Jung von Matt/Neckar
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Baden-Württemberg has reinvented itself and will be known for the foreseeable future as ‘THE LÄND’ both in Germany and abroad. Casting and model management agency BRODYBOOKINGS from Stuttgart cast the commercial by Director Maximilian Buck – a successful graduate of Film Academy Baden-Württemberg – with its models. The agency was Jung von Matt/Neckar, and production was in the hands of oh, boy! Films. DOP was Simon Drescher from Trinity.
The campaign THE LÄND communicates the numerous advantages which advance Baden-Württemberg as a hub for technology and innovation in Germany and Europe, and presents the strengths of the region – a place worth calling home with good quality of life and great career opportunities. Because in our global economy, Baden-Württemberg finds itself up against more and more competition for the most brilliant minds. For selection of the campaign, an international tender was conducted, supported by an expert jury from the areas of business, marketing, press, public relations, and trade promotion.
From the initial idea, to realization of the already much debated campaign, it took two years according to Peter Waibel from JvM / Neckar. The process was delayed again and again due to the Corona pandemic, as well as state and federal elections.
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