20.12.2023  •  Film NEWS


ELEMENTS PROD. SERVICES produces the #ThisIsBasketball campaign, including the NBA campaign film with NBA All-Star Celebrity Ranveer Singh … and ELEMENTS signs up as exhibitor for UPDATE-24-BERLIN


#ThisIsBasketball NBA BRAND FILM with Ranveer Singh - produced by ELEMENTS PRODUCTION SERVICES PVT LTD

Director: Vikramaditya Singh
DOP: Nitish Kanjilal, Anubhav Verma, Tarun Hooda
Client: NBA India
Production: Elements Production Services Pvt Ltd
Usage: Brand Film
Advertising Agency: The Brewhouse-Delhi
Producer: Harsha Sinha
Styling: Eka Lakhani
Hair: Darshan Yewalekar
Make-up: Mahadev Naik
LINE PRODUCER: Rajesh Sarmalkar
PROD. DESIGNER: Abhishek Kanade
TALENT: Ranveer Singh, NBA Brand Ambassador for India

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The National Basketball Association (NBA) kicked off a marketing campaign in India with brand ambassador and Bollywood actor – Ranveer Singh. Production support for which came from ELEMENTS.

The ‘#ThisIsBasketball’ campaign consists of a series of films aimed at showcasing the diversity of the basketball community in India – capturing the true spirit of the sport: The court is for everyone. The NBA campaign film is about Singh’s passion and love for the game of basketball. Basketball fans across the country can be seen on the court – sharing what basketball means to them, highlighting its values and positive impact on culture.

From achieving your goals to finding common ground with others on the court, #ThisIsBasketball shines a light on the various facets of the sport – inspiring the next generation to play the game. The executive agency was The Brewhouse, Delhi.

Further films by ELEMENTS are available via elements.asia.

And meet ELEMENTS.ASIA live and in person at the two-day
UPDATE-24-BERLIN on 18+19 April, 2024.

With years of experience in shooting in unusual settings and secret locations across India and the globe, ELEMENTS is equipped with the knowledge and resources to handle a vast range of productions – not limited by genre or geography. Just ask ELEMENTS. From bustling bazaars to deserted beaches, from heritage sites and palaces to lush tropical forests – the ELEMENTS location archive is chock full of inspiration.

Producer Achal Sinha : “At Elements, we believe that production is not just about crossing off items on a to-do list. It’s much more about correctly interpreting the client’s brief and combining all the elements of production to create the best possible experience and result. We believe in the power of socially circulated stories that provoke and compel the masses to think. Which is why it’s so natural for us to work on projects frequently that tell meaningful visual stories and resonate with the target audience. Our services include budget management, line producing, art buying, crew booking, casting, releases and contracts, travel logistics, transportation, catering, research, scouting, permits, studio & equipment rental, prop and set design, customs and carnets, as well as post production.”

GoSee : elements.asia & UPDATE.Salon