02.11.2021  •  Film NEWS

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FILME VON DRAUSSEN : ‘Up is better than down’ : the cinema spot for BÄCHLI MOUNTAIN SPORTS presents big emotions in powder snow and ignites our passion for hitting the slopes

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FILME VON DRAUSSEN: 'OBEN IST BESSER ALS UNTEN' - for BÄCHLI BERGSPORT

Life is better up there... New cinema spot for the winter campaign of Bächli Bergsport, creating anticipation for the upcoming skiing, freeride and ski mountaineering season.

Director: Tom Malecha
DOP: Stefan Dux
Editing: Tom Malecha

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The temperatures are sinking, and the higher summits are already covered by the white splendor. It won’t be long until the first ski tours are taken. The outdoor video and photo production company Filme von Draussen from Zurich dramatized the beauty of ski tours, freeriding and snow shoe hiking in the new campaign for Bächli Mountain Sports, the retail specialist for mountain sports in Switzerland. 

“Embracing the campaign claim ‘Up is better than down’, Zurich-based video and photo production company Filme von Draussen staged big emotions – the kind you experience in thin air and on powder snow. At the heart of the campaign is a cinema spot within the context of the new James Bond film.

It is supported by flight videos across online platforms. To address fans of various sports – for instance ski tourers, freeriders and snow shoe hikers – in social media with targeted measures, there are also a range of videos for the specific target groups,” the agency tells GoSee.

Responsible at Bächli Mountain Sports is Jan Maurer (Head of Marketing), Gernot Böttinger (Digital Marketing) and at Filme von Draussen : CD Tom Malecha and Stefan Dux (camera). Find out more and get a winter check list for ski fans via BÄCHLI MOUNTAIN SPORTS.

FILME VON DRAUSSEN realizes creative films and inspiring photos for outdoor brands and tourism destinations with bold ideas. “We work according to the tried-and-trusted story brand method to convey a message in a form that the client understands and encourages to take action. We translate them into creative and contemporary content, and help to achieve the specified marketing targets.”

 
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