GoSee ‘CREATIVES TO WATCH’ : Director Alan MASFERRER presents his director’s cut of the LUFTHANSA ALLEGRIS campaign for Accenture Song on GoSee
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Alan MASFERRER directed the LUFTHANSA ALLEGRIS campaign – produced in Hamburg and filmed in Berlin (production: 27KM). Here on GoSee, he presents us his director’s cut plus a personal peek behind the scenes.
'When the project came up, I was thrilled because I saw the opportunity to take an honest and authentic approach, which is quite rare in commercials. The synergy with the entire creative team, especially with Tim and Sebastian, who were the most involved, was very fluid and constructive. This allowed us to elevate the project to a deeper experiential level. 27km (the production company) and all my crew were incredibly supportive, and I worked very closely and intensely with Albert Salas (DOP) to explore the visual limits of the journey we needed to depict, often allowing ourselves to disregard the script. It was all about going as deep as possible and trying to capture those special moments and emotions that are usually hidden. Michael Weicker (editor) did the rest by distilling the large amount of material we captured in the most synthetic and precise way, while also amplifying its dimension by adding the Paul Bowles poem, coincidentally one of my favorite writers. Overall, it became a very organic process that was nurtured at every stage, resulting in the commercial project that best represents me so far.” Alan Masferrer
“Our ‘Allegris’ campaign is all about mixing high-tech vibes with real human feelings. We used an abstract LED stage to bring characters’ memories to life and show off the new Allegris seats as the main stars. Shot over the course of three days, the campaign balances a futuristic look with natural flashbacks, making it a really immersive experience,” 27KM tells us.
Alan Masferrer directs music videos, fashion films, and commercials in Barcelona. He is known for his unpredictable and creative work that immerses viewers in unique visual experiences. His award-winning music videos and commercials are marked by a dreamlike surrealistic aesthetic, for which ingenious camera movement is seamlessly combined with sophisticated post-production techniques.
For his work, Masferrer has received honors and recognition across the globe, with awards from festivals such as the Ibiza Music Video Festival, Scopifest, Musiclip, Salon Internacional de la Luz and the Festival Ull-Nu. Particularly notable is his award in the category Best Director at Scopifest. Plus, he was nominated for the UK Music Video Awards (UKMVA) as well as the Berlin Music Video Festival and CICLOPE.
In Germany, he is represented by Akkurat, and in the UK and the USA by ProdCo.
CREDITS
Director’s Cut
Director: @alanmasferrer
DOP: @albertsalas_r
Editor: @thefactory___
Colorist: @julienalary_color
Music: @paulogallog
Production Company: @27km
Poem and Voice by Paul Bowles
Agency: Accenture Song
CCO: Fabian Frese
ECD: Till Monshausen
CD Art: Sebastian Hölzer
Copy CD: Dominik Schneck
Team Lead Film: Nina Offermann
Account Manager: Jonas Viertl
Art Director: Leonie Petersen
CEO 27km: @clerigomonte
EP: Ralf Erthle
Producer: @lylo.productions
Pre-Production Producer: André Bouaifi
Production Coordinator: @lara_rosenhagen
1st AD: Matthias Nerlich
PA/Cast Coordinator: @saschaheinemann
AL: @dr.obny
Set AL: Steffen Gregorowius
Runners: Thorsten Schulz, Ulf Winter, @arndtrocco, Ben Lucchesi, André Dalichau
Raketa: @raketa_rental
Location Scouting: Location Networx / Motivagentur, Lukas Gontovos
Casting: @todorowjulia
Storyboard: @art.of.schwarz, @tomeupinya
Production Designer: @julianknaack
Prod. Designer Assist: @antonia_nestler
Set Decorator: @zelda_rosana
Props: @greta.bolzoni
Props Buyer: Fritz Jürgens
Styling: @mariankabenesch
Junior Styling: @sannfink
Hair & Makeup: Jenny Arlt
Junior H&M: @by.josephine.winter , @annareynoldsmakeup
1st AC: @tomzylla
2nd AC: Valentin Kühn
DIT/VTR: @kevinalleinamset
DIT: @replayboys.tech
Gaffer: @saschawolfram
Best Boy: Björn Körner
Electrician: Phillip Lange, Max Langer, Ronald Deter,
Pult Op.: Lukas Hippe
Grip: Olando Grübel
Grip Assist.: Karem Fassel, Oyaro Florian, Niso Collins
Crane Op.: Jan Hagen
Post Producer: @malt__e
Pre-Viz / 3D Artist: Ben Rollason, Jörn Engelke
3D Artist Clouds: Martin Wintzenburg
Sound Design: Paulo Gallo & Julius Kreinhöfer
Online Artists: Folcke Arnecke, Replay Boys
CREDITS
Director Alan Masferrer
Production 27km
Advertising Agency Accenture Song
Creative Director Fabian Frese, Till Monshausen (Exec CD)
Art Director Leonie Petersen
Copywriter Dominik Schneck
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