IKEA Sleep Weeks - campaign by kids photographer Miriam LINDTHALER c/o UPFRONT for thjnk & YOTO kids campaign
CREDITS / DETAILS / VIDEO EMBED LINK
Currently on display throughout Germany: The new IKEA Sleep Weeks campaign, photographed by Miriam LINDTHALER c/o UPFRONT. As an expert in home life, IKEA is also an expert in good sleep and wants to ensure everyone can sleep better. (Agency: thjnk | Creative Direction: Stephan Nürge | Art Buying: Laura Früchtenicht, Set: Kirsten Garbade | Styling: Elisabeth Egtermeyer | Post: Andreas Doria | Edit: Tobias Beul).
For the international YOTO campaign, Miriam Lindthaler playfully implemented natural kids' motifs – as always, with a special and direct connection to her young protagonists. The series was produced by The Arts Folk (Styling: Rachel Caulfield | Props Styling: Saskia Martindale | Hair & Makeup: Brooke Neilson). The Yoto Player is the only audio player for children with a programmable night light and clock, wake-up settings, its own daily podcast, family radio stations, and endless hours of free stories, music, podcasts, and sleep sounds.
CREDITS
DOP Miriam Lindthaler c/o UPFRONT Photo & Film GmbH
Advertising Agency thjnk
Creative Director Stephan Nürge
Art Buyer Laura Früchtenicht
Post Production Andreas Doria
Styling Elisabeth Egtermeyer
Hair & Make-up Emma Bombosch c/o Bigoudi
Set Design Kirsten Garbade
Photographer Miriam Lindthaler c/o UPFRONT Photo & Film GmbH
FEATURING: +1
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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