After Beetlejuice Beetlejuice, the popular character Bob the Shrunken Head features in a new ad for Google’s ‘New Ways to Search’ campaign – brought to life through the work of advertising agency 72andSunny, production company World War Seven, and serviced in the UK by LS Productions.
The campaign showcases several of the newest AI-powered features now provided by the search giant, including AI Overviews, Circle to Search, Gemini, and Lens.
In the latest ad, Bob, the shrunken-headed Shrinker from the iconic 1988 Tim Burton film, navigates the modern world with the help of Google’s innovative features. Meanwhile everyone’s favorite afterlife influencer, Bob shows how Google’s AI-powered tools help him in his daily life. At the beginning of the spot, we see Bob lounging on his sofa, magazine in hand, his face gracing the cover with the caption, “Beetlejuice Beetlejuice made me famous.” His muffled speech is humorously subtitled as he exclaims, “With Google, I just love my new life!”
CREDITS
Director: Emma Debany
DOP: Pieter Snyman
Client: Google
Production: WW7, Kat Girelli (HoP)
Advertising Agency: 72andSunny, Emily Hovis, Anne Marie Wonder (ACDs), Ryan Laird (Group Brand Director), Connor Gomez (EP), Caitlin Culhane (Senior Producer), Whitney Yando, and Clare Jensen (CDs)
Producers: Sloane Skala (EP), Jon Dawes (Line Producer)
Visual Effects: Preymaker, Jamie Scott (VFX Supervisor)
Styling: Kara Callender
Set Design: Theo Boswell
Client Team: Lauren Dale Paves (Group Marketing Manager), Jackie Truong (Senior Partnerships Lead), Tim Ma (Brand Marketing Manager), Randy Ang (Senior Product Marketing Manager), and Gilles de Baillenx (Product Specialist)
PRODUCTION SERVICE: LS PRODUCTIONS Linsey Romano (Senior Producer), Chris Gainsbury (Production Manager), Alannah Nicholson (Production Coordinator), and Ameerah Ayyad (Production Assistant)
CREDITS
Director Emma Debany
DOP Pieter Snyman
Client Google
Production WW7, Kat Girelli (HoP)
Advertising Agency 72andSunny, Emily Hovis, Anne Marie Wonder (ACDs) Ryan Laird (Group Brand Director) Connor Gomez (EP) Caitlin Culhane (Senior Producer) Whitney Yando, Clare Jensen (CDs)
Producer Sloane Skala (EP) Jon Dawes (Line Producer)
Visual Effects Preymaker, Jamie Scott (VFX Supervisor)
Styling Kara Callender
Set Design Theo Boswell
Client Team Lauren Dale Paves (Group Marketing Manager) Jackie Truong (Senior Partnerships Lead) Tim Ma (Brand Marketing Manager) Randy Ang (Senior Product Marketing Manager) Gilles de Baillenx (Product Specialist)
PRODUCTION SERVICE LS PRODUCTIONS Linsey Romano (Senior Producer) Chris Gainsbury (Production Manager) Alannah Nicholson (Production Coordinator) Ameerah Ayyad (Production Assistant)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com