01.10.2024  •  Film NEWS

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LS PRODUCTIONS : GOOGLE's 'New Ways to Search' campaign by 72andSunny NY with Beetlejuice's Bob as everyone's new favorite afterlife influencer

CREDITS / DETAILS / VIDEO EMBED LINK

Google - New Ways to Search: Beetlejuice (ft. Bob)

After Beetlejuice Beetlejuice, Bob is everyone’s favorite afterlifestyle influencer. He’s still learning the ropes, but is getting the hang of it one search at a time, with the help of Google. Brought to life through the work of advertising agency 72andSunny, production company World WarSeven and serviced in the UK by LS Productions. Full Credits: Client: Google Group Marketing Manager, Consumer Apps: Lauren Dale Paves Brand Marketing Manager, Consumer Apps: Tim Ma Sr Partnerships Lead, Global Brand Marketing: Jackie Truong Sr Product Marketing Manager: Randy Ang Product Specialist: Gilles de Baillenx Agency: 72andSunny Executive Creative Director: Juliana Cobb Creative Director: Clare Jensen Creative Director: Whitney Yando Associate Creative Director: Emily Hovis Associate Creative Director: Anne Marie Wonder Jr Writer: Mari Escobar Jr Designer: Kendall Boron Director of Production, NY: Julia Lafferty Executive Producer: Connor Gomez Sr Producer: Caitlin Culhane Group Brand Director: Ryan Laird Director: Emma Debany Production: World War Seven MP: Josh Ferrazzano EP: Sloane Skala HOP: Kat Garelli Line Producer: Jonathan Dawes Editorial: Arcade Edit Editor: Ali Mao Assistant Editor: Drew Lang Partner / Executive Producer Producer: Sila Soyer Producer(s): Ellen Lavery & Fanny Cruz VFX & Color: Preymaker Executive Producer: Luis Martin Producer: Michelle Cevallos CD: Jamie Scott Colorist: Mark Sanna UK Service Company: LS Productions Senior Producer: Linsey Romano Production Manager: Chris Gainsbury Production Coordinator: Alannah Nicholson

Director: Emma Debany
DOP: Pieter Snyman
Client: Google
Production: WW7, Kat Girelli (HoP)
Advertising Agency: 72andSunny, Emily Hovis, Anne Marie Wonder (ACDs) Ryan Laird (Group Brand Director) Connor Gomez (EP) Caitlin Culhane (Senior Producer) Whitney Yando, Clare Jensen (CDs)
Producer: Sloane Skala (EP) Jon Dawes (Line Producer)
Visual Effects: Preymaker, Jamie Scott (VFX Supervisor)
Styling: Kara Callender
Set Design: Theo Boswell
Client Team: Lauren Dale Paves (Group Marketing Manager) Jackie Truong (Senior Partnerships Lead) Tim Ma (Brand Marketing Manager) Randy Ang (Senior Product Marketing Manager) Gilles de Baillenx (Product Specialist)
PRODUCTION SERVICE: LS PRODUCTIONS Linsey Romano (Senior Producer) Chris Gainsbury (Production Manager) Alannah Nicholson (Production Coordinator) Ameerah Ayyad (Production Assistant)

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After Beetlejuice Beetlejuice, the popular character Bob the Shrunken Head features in a new ad for Google’s ‘New Ways to Search’ campaign – brought to life through the work of advertising agency 72andSunny, production company World War Seven, and serviced in the UK by LS Productions.

The campaign showcases several of the newest AI-powered features now provided by the search giant, including AI Overviews, Circle to Search, Gemini, and Lens.

In the latest ad, Bob, the shrunken-headed Shrinker from the iconic 1988 Tim Burton film, navigates the modern world with the help of Google’s innovative features. Meanwhile everyone’s favorite afterlife influencer, Bob shows how Google’s AI-powered tools help him in his daily life. At the beginning of the spot, we see Bob lounging on his sofa, magazine in hand, his face gracing the cover with the caption, “Beetlejuice Beetlejuice made me famous.” His muffled speech is humorously subtitled as he exclaims, “With Google, I just love my new life!”


CREDITS
Director: Emma Debany
DOP: Pieter Snyman
Client: Google
Production: WW7, Kat Girelli (HoP)
Advertising Agency: 72andSunny, Emily Hovis, Anne Marie Wonder (ACDs), Ryan Laird (Group Brand Director), Connor Gomez (EP), Caitlin Culhane (Senior Producer), Whitney Yando, and Clare Jensen (CDs)
Producers: Sloane Skala (EP), Jon Dawes (Line Producer)
Visual Effects: Preymaker, Jamie Scott (VFX Supervisor)
Styling: Kara Callender
Set Design: Theo Boswell
Client Team: Lauren Dale Paves (Group Marketing Manager), Jackie Truong (Senior Partnerships Lead), Tim Ma (Brand Marketing Manager), Randy Ang (Senior Product Marketing Manager), and Gilles de Baillenx (Product Specialist)
PRODUCTION SERVICE:  LS PRODUCTIONS Linsey Romano (Senior Producer), Chris Gainsbury (Production Manager), Alannah Nicholson (Production Coordinator), and Ameerah Ayyad (Production Assistant)
 
CREDITS
Director     Emma Debany
DOP     Pieter Snyman
Client     Google
Production     WW7, Kat Girelli (HoP)
Advertising Agency     72andSunny, Emily Hovis, Anne Marie Wonder (ACDs) Ryan Laird (Group Brand Director) Connor Gomez (EP) Caitlin Culhane (Senior Producer) Whitney Yando, Clare Jensen (CDs)
Producer     Sloane Skala (EP) Jon Dawes (Line Producer)
Visual Effects     Preymaker, Jamie Scott (VFX Supervisor)
Styling     Kara Callender
Set Design     Theo Boswell
Client Team     Lauren Dale Paves (Group Marketing Manager) Jackie Truong (Senior Partnerships Lead) Tim Ma (Brand Marketing Manager) Randy Ang (Senior Product Marketing Manager) Gilles de Baillenx (Product Specialist)
PRODUCTION SERVICE     LS PRODUCTIONS Linsey Romano (Senior Producer) Chris Gainsbury (Production Manager) Alannah Nicholson (Production Coordinator) Ameerah Ayyad (Production Assistant)

 



About LS PRODUCTIONS

LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.

We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.

Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.

As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond.  The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.


GoSee : lsproductions.com

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