“There’s something special that separates those at the top from everyone else.” Top soccer players Kylian Mbappé, Erling Haaland and Vini Jr. are well aware that something special makes them a cut above.
The NIKE campaign ‘Awake Your Madness’ follows their rise to the top, while they do the craziest things to be the best and come out on top.
The commercial was directed by Sam Pilling on commission for Wieden+Kennedy Portland, and the production company was Magna Studios, with production services by LS Productions during the shoot with Norwegian soccer player Erling Haaland in Manchester.
The striker has been under contract with Manchester City since July 2022 and has been on the national team since 2019.
CREDITS
Nike - Awaken Your Madness
Talent: Erling Haaland
EMEA Brand Narrative Lead: Ben Maclaughlin
EMEA Senior Creative Director: Jordi Pont
BD Influence Berlin: Katherina Zimmermann
EMEA Art Director: Callum Barker
Client Narrative: Lukas Suturious
Athlete Marketing: Joscha Löbig
Brand Marketing: Steven Apampa
Sports Marketing: Enrico Mugnaini
Product: Yann Corbel
Client Producer: Angus Lees
Agency: Wieden+Kennedy
Creative Director: Albert Pukies
Senior Creatives: Adam Crockett, Sammy Watts-Stanfield, Will Wells
Senior Producer: Chloe Bradley
Production Assistant: Lea Georgiev
Group Account Director: Matt Owen
Business Director: Sam Hunton
Account Manager: Zoe Manyonda
Creative Director: Becca Pottinger
Junior Content Creator: Xoan Carr
Product Producer: Patrick Bailey
Director: Sam Pilling
DOP: Norm Li
Production Company: Magna Studios
Executive Producer: James Sorton
Producer: Neil Andrews
Production Manager: Ben Burdock
1st AD: Julian Richards
2nd AD: Caspar Campbell
Production Designer: Marco Puig
Production Assistant: Michelle Cheung
Director’s Assistant: Maxi McLachlan
Costume Designers: Gleb Ignatov Julie Vojtovics
Product Stylist: Jazmin Sanz
VFX Supervisor: Oliver Ramsay
VFX 3D: Sam Osborne, Miguel Wratten
Sports Choreographers, Sports On Screen: Bohdan Pylypchuk, Andy Ansah
Production Service Company: LS Productions
Executive Producer: Sarah Drummond
Senior Producer: Emma Hughes
Production Managers: Chris Gainsbury, Callum Crozier
Production Coordinators: Allan Macleod, Maria Negoescu
Production Assistants: Bert Dijkstra, Lewis Faithfull
Production Runners: Lily Owen, Ralph Owen, Thato Malinga, Tom Costello, Shehzida Iqbal, Roisin O’Callaghan, Lois Griffiths, Rob Connor, Chloe Hayward, Dom Brophy, Daniel Leszczynski, Oliver Winkler
2nd AD: Chelsea Cowper
3rd AD: Sarah Palmer
Art Director: Sami Khan
Sound Mixer: Mike Mullen
Styling Assistant: Claire Hatch
Makeup: Roxanna Gilanni
Hair Designer: Richard Calame
Location Manager: Mark Wilson
CREDITS
Director Sam Pilling
DOP Norm Li
Client Ben Maclaughlin (Narrative Lead) Jordi Pont (Creative Director), Katherina Zimmermann (BD Influence Berlin), Callum Barker (Art Director), Lukas Suturious (Client Narrative), Joscha Löbig (Marketing), Steven Apampa, Enrico Mugnaini (Marketing)
Production Magna Studios, Ben Burdock (Production Manager) Maxi McLachlan (Director's Assistant) 1AD Julian Richards, 2AD Caspar Campbell, Marco Puig (Production Designer) Michelle Cheung (Production Assistant)
Usage (Client Product) Yann Corbel
Advertising Agency Wieden+Kennedy London, Lea Georgiev (Production Assistant), Matt Owen (Group Account Director), Sam Hunton (Business Director), Zoe Manyonda (Account Manager), Xoan Carr (Junior Content Creator)
Creative Director Albert Pukies, Adam Crockett, Sammy Watts-Stanfield, Will Wells (Senior Creatives), Becca Pottinger (Creative Director)
Producer Angus Lees (Client), Chloe Bradley (Senior Producer Agency), Patrick Bailey (Product Producer Agency)James Sorton (EP Magna Studios), Neil Andrews (Producer Magna Studios)
Visual Effects Oliver Ramsay (Supervisor), Sam Osborne, Miguel Wratten (3D)
Music Mike Mullen
Styling Claire Hatch (Assistant)
Hair Richard Calame
Make-up Roxanna Gilanni
Celebrity Erling Haaland
Location Mark Wilson
Costume Design Gleb Ignatov & Julie Vojtovics, Jazmin Sanz (Product Stylist), Bohdan Pylypchuk & Andy Ansah (Sports Choreography)
PRODUCTION SERVICE LS PRODUCTIONS , Sarah Drummond EP), Emma Hughes (Senior Producer), Chris Gainsbury & Callum Crozier (Production Managers), Allan Macleod & Maria Negoescu (Production Coordinators), Bert Dijkstra & Lewis Faithfull (Production Assistants)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com