UPFRONT is delighted to welcome photographer & director Lukas MAEDER from Zurich on the roster. We present you his showreel as well as a small selection from his portfolio. He has made a name for himself above all as a portrait photographer and has met celebrities in the areas of music, sports and politics including Snoop Dogg, Lara Gut or Alain Berset.
His work is characterized by a sensitive and soulful tonality which has earned him much recognition. As a photographer, he has evolved from taking snapshots of fellow skateboard aficionados to portraying some of the world’s greatest pop stars. As a director, he is skilled in bringing out the best in the people in front of his camera and making a story come to life. Strongly influenced by music and sports, he constantly updates his formula and experiments with his visual language, focusing on moving the story forward and letting his protagonists shine. The step from photography to moving images came completely natural for him because his approach is the same : He puts himself in the shoes of others and inspires them to express their full potential.