28.11.2022  •  Film NEWS

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PURO MGMT – fostering the new wave of Italian CREATIVE TALENT, a reel recommendation by NICCOLO MONTANARI

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PURO MGMT - Talents Cut

Editing: PURO MGMT

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PURO MGMT is a new artist agency which develops, manages and promotes some of the best Italian talent in Italy and abroad. The company represents emerging and established Italian creatives, regardless of race, age, gender identity, sexual orientation and ability, and is becoming a solid point of reference for international brands and agencies.

PURO MGMT provides management services for creative talent working in the advertising, music and fashion industries, with the clear aim to prioritize their creative freedom. On its website, the agency features a growing number of well-known and up-and-coming directors, cinematographers and editors. Moreover, PURO MGMT will continuously expand its roster over time to include photographers, composers, digital artists, illustrators, production designers, costume designers, stylists, and hair & makeup artists. Production companies and brands will easily be able to browse through the names on the agency’s website and even create shareable video playlists to facilitate their search. Through a growing number of creative roles, PURO MGMT provides a thorough overview of the contemporary Italian creative scene.

Founded by prominent Italian directors and cinematographers, PURO MGMT was born out of the need for the fair representation of talent who are equally valued and respected. The name means pure in English and is meant to embody the agency’s core values based on ethics and mutual support, improving relationships within the industry and realigning existing power dynamics. A new format within the Italian creative scene, PURO MGMT develops and maintains a trusting relationship with its roster of artists, guiding and supporting their individual, professional journeys. Specifically, the agency also provides guidance to underrepresented voices with no experience by offering valuable shadowing opportunities.

“Over the next few months, PURO MGMT will engage in a series of new activities and partnerships aimed at supporting creatives and creating networking opportunities for industry professionals, including live screenings and the launch of a digital and physical art gallery.” Niccolo Montanari.

In addition to commissioned work, PURO MGMT will guide the represented creatives throughout their career by establishing long-term strategies as a way to fulfill their potential. This includes support in the production and promotion of passion projects, as well as partnering with other talent agencies from the television and film industries. The agency will also ensure talent is promoted across domestic and international markets through its social media channels, as well as online media, festivals and awards.

 
Featuring: MontanariPR
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