RAMP.SPACE x BMW M x Antoni Tudisco: 'A multimedia art project in the context of effective and eye-catching (awareness) activation'
CREDITS / DETAILS / VIDEO EMBED LINK
ramp.space, BMW M and 3D artist Antoni Tudisco are taking art to a new level - in a joint media collaboration that combines modern CGI technology with multimedia storytelling in the field of tension between the analog and digital worlds. In his artwork, the renowned digital artist has three all-electric BMW M models drive through surreal dream worlds - and by doing so opening up completely new perspectives. The production took place in the Hyperbowl, the world’s most advanced virtual studio near Munich.
ramp.space: "BMW M stands for performance, precision, and passion. The power of a BMW M and the progressive technology of an electric vehicle. The best of both worlds. The theme of duality is also central to the work of Antoni Tudisco, one of the most renowned and style-defining 3D and CGI artists. His art exists in the space between reality and digitality, where boundaries blur and new worlds emerge."
Antoni Tudisco is one of the most prominent 3D artists of today, collaborating with internationally renowned luxury brands like Fendi, Marc Jacobs, and Louis Vuitton. His focus lies in digital art, illustration, and graphic design, creating visually stunning worlds that exist in the tension between reality and digitality. Tudisco's works are characterized by a unique avant-garde aesthetic, blending surreal elements, vibrant colors, and futuristic textures.
"A vehicle must not only be functional; it must have an aesthetic power. A car is a statement, a mobile sculpture." — Antoni Tudisco
Antoni Tudisco in an interview about his project with BMW: "For me, it was essential to tell a story that goes beyond the obvious. The BMW M models stand for pure power, dynamics, and precision, but I wanted to anchor these attributes in a world that knows no physical laws – a dimension that fully exploits the potential of technology and creativity. The aesthetics of the clip play with the idea of metamorphosis: the vehicles become protagonists in a surreal narrative that blurs the boundaries between technology, art, and emotion. It is a visualization of speed and elegance, but from an entirely new perspective – almost like a dream where everything is possible, yet somehow still tangible in an inexplicable way."
CREDITS
DOP Chris Behnish / Ivory Productions
Artist Antoni Tudisco
Client BMW M
Advertising Agency ramp.space
Creative Director ramp.space
Producer ramp.space
Animation Antoni Tudisco
Location Hyperbowl
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