TRYGG HANSA - the water safety campaign ‘Moves Like Drowning’ by MIRA & THILDA c/o AGENT MOLLY & CO
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This year’s water safety campaign ‘Moves Like Drowning’, realized by Swedish insurer TRYGG HANSA together with artist Theoz, chalked up 200,000 views on TikTok in a very short time. Mira & Thilda c/o AGENT MOLLY & CO produced the video to go with it for BCW Stockholm.
“Drowning doesn’t look like it does in movies. There’s not a lot of splashing, no waving or calls for help. It often happens silently and with very little movement, which makes it so hard to detect. What makes it even more dangerous is that the person at risk of drowning can look like they are peacefully taking a cooling bath shortly beforehand,” says Alexandra Björnsson, expert for water safety at Trygg-Hansa.
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CREDITS
Director MIRA & THILDA c/o Agent Molly & Co
About AGENT MOLLY & CO
Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.
Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.
Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.
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