Since the last few months JSR AGENCY represents ILLUSION, one of the world's best CGI studios, and presents us the latest projects here on GoSee.
ILLUSION produced the campaign for the beauty client SK-II. “We were honored to be part of an amazing campaign and create posters for the SK-II animated series which features top Olympic athletes teaming up to defeat societal pressure embodied in 'Kaijus', or strange beast. Every woman has the power to #CHANGEDESTINY, and beauty is #NOCOMPETITION.”
For the campaign 'Fairy Tale Endings' of condom manufacturer Pleasure Point, ILLUSION developed the motifs: the Princesses, Queen and Scoundrel, Prince, and the Pirate (DDB Group Hong Kong). “Cross the boundaries of gender and embrace equality of love. The campaign features uncommon pairs of fairy tale characters to catch the eye and to show that everyone deserves to experience love and pleasure.”
In the ranking according to Lürzer's Archive, Illusion is #1 in the category Illustration and #2 in Digital Art. “JSR Agency are thrilled to announce that we have signed ILLUSION CGI Studio to our roster! Founded by Surachai Puthikulangkura and based in Bangkok, Thailand, and with over 37 Grand Prix awards under their belt, they are the first choice for brands and agencies alike. Surachai was interviewed by Lürzer's Archive, and here are a few choice snippets:
The best piece of creative work I did was… Samsonite's 'Heaven and Hell', which won the Press Grand Prix at Cannes. It is the perfect integration of both idea and craft. It's a brilliant and simple idea with the best use of art direction for narration, and the illustration made the picture artistic and charming. In the 2011 Gunn Report, it was number one of the Most Awarded Print Ads & Campaigns in The World – a first for a campaign from China.
What inspires my work is… Dutch paintings from the 17th century and American Photorealism of the 1970s have influenced my work a lot. Architects Frank Ghery and Tadao Ando, who have such unique styles, have additionally inspired my work. And the best, the number one of football – Lionel Messi. He has inspired me to try and make the impossible happen.
The best era to be a creative was… Now – at this moment in time, because there is a lot of media for creative support and more chances than ever…”
ILLUSION CGI STUDIO also just took home prizes for its eye-catching CHUPA CHUPS campaign. “A round of applause for our latest win at The One Show Awards 2021! Receiving one Bronze and one merit for 'Arising Dragon' – Biti's Hunter | Dentsu Redder Vietnam & two merits for 'Joy Sticks' – Chupa Chups | Cheil Hong Kong. Big congrats on our 45th Pencil award from D&AD! winning the Wood Pencil in the Graphic Design (poster) category for: Joy Sticks – Chupa Chups | Cheil Hong Kong.”
Further works by ILLUSION are available via JSR AGENCY (excl. Germany).