Really had a good time and lots of fun filming VW's latest Easter egg: The all-electric ID.5 with its fluffy friends. Client: Volkswagen Agency: Voltage/DDB ECD: Christof Deutscher Senior AD: Dustin Przibilla Text: Sara Rosset Senior Agency Producer: Alexander Seib Senior Account Director: Katharina Schulz Camera: Noah Mittelstadt und Jona Schick Editing: inhouse by Jona Schick and me Colors: Jona Schick Bunnies: Ekkifant
Director: David Maurer
Client: Volkswagen AG
Advertising Agency: Voltage/DDB
Art Director: Dustin Przibilla
Producer: Alexander Seib (Senior Agency Producer)
Copywriter: Sara Rosset
Editing: Jona Schick and David Maurer
ECD: Christof Deutscher
Camera: Noah Mittelstaedt
Camera/Edit/Colors: Jona Schick
The new ID.5 is the first electric SUV from Volkswagen. The Volkswagen electric offensive continues its advance with the launch of a new ID. family top model as part of the ACCELERATE brand strategy. Like the ID.3 and ID.4, the new ID.5 is manufactured at the Volkswagen plant in Zwickau and is carbon-neutral upon delivery to the customer.
DAVID MAURER directed the ‘Bunny Approved’ spot for the all-electric ID.5 from VOLKSWAGEN : “Really had a good time and lots of fun filming VW’s latest Easter egg: The all-electric ID.5 with its fluffy friends.”
“The ID.5 is electric, sporty and elegant. Our premium SUV coupé with all-electric drive marks another milestone in our ACCELERATE strategy,” says Ralf Brandstätter, CEO of the brand. “It offers locally carbon-neutral driving pleasure for a discerning customer group. We are breaking into a completely new market segment with this model.”
The new software generation 3.0 allows for over-the-air updates and activation of additional functions. This enables the ID.5 to remain up-to-date for a long time. All ID.5 engine types are powered by a large, long-range battery. A low drag coefficient of 0.26 (or 0.27 in the ID.5 GTX) increases efficiency and boosts the vehicle’s range.
“The ID.5 stands for the body style of the future: aerodynamic, expressive, sporty and, thanks to MEB, with short overhangs,” says Jozef Kabaň, Head of Volkswagen Design. “That’s how we have been able to ensure a spacious interior despite the dynamic roof line – this simply wasn’t possible before.”
By 2030, at least 70 percent of Volkswagen’s unit sales in Europe are expected to come from all-electric vehicles. That is more than one million vehicles. In North America and China, the goal is that at least 50 percent of unit sales come from electric vehicles. To achieve these goals, Volkswagen is launching at least one electric vehicle onto the market every year. The CO2 emissions per vehicle are set to decrease by up to 40 percent by as soon as 2030.
On its “Way to ZERO”, the company is planning to become climate-neutral by 2050 at the latest.
GoSee : vw.com & davidmaurer.com
ECD: Christof Deutscher
Senior AD: Dustin Przibilla
Senior Copywriter: Sara Rosset
Senior Agency Producer: Alexander Seib
Senior Account Director: Katharina Schulz
Camera: Noah Mittelstadt and Jona Schick
Editing: in-house by Jona Schick and David Maurer
Colors: Jona Schick